LONDON, March 6 Popular British children's
cartoon series 'Peppa Pig' is launching in Russia, to tap what
the brand's owner Entertainment One Ltd sees as one of
the fastest growing merchandise markets.
'Peppa Pig', a British animated series starring girl pig
Peppa and her younger brother George, is being aired on Russian
children's television channel Karusel, with merchandise such as
toys and magazines due to launch in coming weeks.
The move extends the global profile of the piglet who loves
to jump in muddy puddles. Peppa's popularity among pre-school
children has generated everything from T-shirts to stationary in
Britain, the United States and Australia.
"As one of the world's fastest emerging markets for licensed
merchandise, we see huge potential for the brand in Russia," the
company's president and chief executive Darren Throop said in a
statement on Wednesday.
Entertainment One said it was also seeking to roll out Peppa
merchandising in the Nordics, Italy and Canada this year.
The company has grown quickly since establishing itself as a
film distribution network in March 2007, taking over Contender,
the UK content group later that year.
Its rights library includes 35,000 film and television
titles and 45,000 music tracks.