Live Earth shows aim to set new green standard

"We are looking at setting up boundaries and going through the processes and methodology of how we're going to calculate this stuff so we have a clear understanding of what our carbon footprint is going to be," Rego says. "All of this will be in our final report after the event and shown transparently, setting benchmarks again for the industry saying, 'This is how green we were, can you be greener?'"

It all comes back to the Live Earth mission. "We're doing this to inspire and motivate action, and in essence my goal is to inspire action from the industry," Rego says. "This legacy, and making sure that it is followed by tens of thousands of live events that occur every year -- that impact outweighs any sort of impact we could have on the day of the event."

Reuters/Billboard