Greenpeace and guitar makers unite to save forests

By Ayala Ben-Yehuda

LOS ANGELES (Billboard) - Sustaining the supply of natural materials isn't a new idea in the musical instrument industry, which depends on old-growth wood to achieve the best tonal quality.

"The paradox is that musicians as a group tend to be pretty progressive and ecologically savvy and concerned -- until it comes down to their guitar," C.F. Martin & Co. head of artist and public relations Dick Boak says. "They don't want to take the chance that they won't have the absolute best tone. It requires a little bit of education and it requires them to see the product."

Some of the most sought-after woods come from trees that can take hundreds of years to develop their acoustic characteristics. Through the years, instrument companies have developed everything from clarinets that can be ground up and recycled into new ones to Martin acoustic guitars and Gibson Les Pauls sourced from responsibly managed forests.

But a collective effort by Martin, Gibson, Fender, Taylor, Yamaha and others to preserve their supply of old-growth wood from clear-cutting -- in which all trees within a designated area are removed -- is beginning to bear fruit.

The industry heavyweights have partnered with Greenpeace on its Music Wood campaign, with an initial focus on Sitka spruce, a key material in guitar and piano soundboards.

SPRUCING UP

After meeting with Greenpeace and the instrument makers last summer, Sitka spruce supplier Sealaska agreed to a preliminary audit of its logging practices. A full assessment by third parties accredited by the Forest Stewardship Council is set to take place in summer 2008, and if Alaska-based Sealaska decides to implement their recommended reforms and apply for full FSC certification, it will be on the road to more selective logging and consideration of surrounding habitats before it cuts.

Greenpeace started Music Wood after it traced clear-cutting of Alaskan spruce to a variety of industries, particularly home construction in Japan. "Instrument-making is a very small percentage of the problem," Greenpeace forest campaign director Scott Paul says. But the companies' leadership on the issue "can have really significant implications on the ground," since Music Wood supporters "are arguably the highest-end and highest-profile consumers of any (tree) species coming from this forest."