| SAN FRANCISCO
SAN FRANCISCO May 21 Facebook Inc will
add technology to its mobile apps that recognizes the music,
movies or television shows its users are enjoying, in the
company's latest move to give prominence to media and
entertainment on its social network.
The new feature, which must be activated by the user and is
off by default, would create a status update on Facebook that
identifies the song a user is listening to and provide a
30-second preview of it that's available to the user's friends.
Facebook, which announced the move in a post on its official
blog on Wednesday, is working with streaming music services
Spotify, Rdio and Deezer to offer the music previews.
If a television show is detected, Facebook would highlight
the specific season and episode that the user is watching and
share it in their news feed.
The new tool comes as Facebook is increasingly competing
with Twitter Inc to become the main online venue where
consumers discuss television shows, sports and other
entertainment in real time.
The new feature activates the microphone on a smartphone and
detects the music, movie or television show playing in the
background, similar to the way the popular Shazam app works.
Once users activate the feature, the technology attempts to
recognize the music or video playing in the background any time
a Facebook user composes a status update.
Facebook said only songs or videos would be identified and
the feature, which recognizes "millions" of songs, wouldn't
store sounds in the background.
The new feature will be available on the Android and iOS
versions of its app in the U.S. in the coming weeks, the company
(Reporting by Alexei Oreskovic; Editing by Bernadette Baum)