Aug 28 Fandango, the movie ticketing service
owned by cable company Comcast, said on Wednesday it
was buying Quantum Loyalty Solutions, which creates promotions
linked to ticket sales.
The acquisition would allow Fandango, which sells tickets
for U.S. theater chains with more than 21,000 screens, to expand
its existing promotional services that enable ticket owners to
enter a sweepstake to win a car, get a free iTunes
download and other incentives.
Quantum's Hollywood Movie Money service provides incentives
that include sweepstakes and coupon redemption for tickets
accepted for movies playing at one of the more than 36,000 U.S.
screens. Its clients include Honda's Motor Co's Acura,
Office Depot and Safeway.
"This will make us a clear number one in the promotional
business, and give consumers an even greater incentive to use
the Fandango platform," said Fandango President Paul Yanover.
Fandango did not provide financial details for the