(Corrects 4th graf to specify brand partially owned by PPR)
* Volume, boxy shapes for Fall/Winter at Paris show
* Pinstripes turn up on coats, skirts, pants
* Guests include Bono, Jessica Alba, Paul McCartney
By Alexandria Sage
PARIS, March 4 British designer Stella McCartney
opted for exaggerated volume at her fashion show in Paris on
Monday, presenting contrasting pinstripes, voluminous coats and
elongated skirts, as the brand hopes to expand its store base in
Interrupted by jolts of amethyst on a boucle coat and a
body-covering silk dress, the mostly grey and black collection
for Fall/Winter 2013/2014 imparted a structured, masculine feel
in line with McCartney's tomboy sensibility.
Pinstripes on long, boxy coats paired with contrasting
stripes on pants, a motif that cropped up in sweaters, skirts
The Stella McCartney brand, part-owned by luxury group PPR
, is one of the non-French brands that shows a
ready-to-wear collection in Paris each season that largely
influences what will be seen on fashionable backs the coming
Underscoring the stature of the young British designer, U2's
Bono, wearing his signature sunglasses, attracted a throng of
photographers, as did American actress Jessica Alba, who gushed
over the opulent Opera Garnier setting.
The show was delayed for 30 minutes by the tardy arrival of
Paul McCartney, the designer's father.
"Walk, walk, walk like a model," the former Beatle was
overheard saying to his wife Nancy Shevell as they walked down
the runway to take their seat.
After the show, he called his daughter "the best".
"I thought it was beautiful. Very strong, very clean," he
told Reuters TV.
PPR, which is hoping to expand in the luxury sector, beat
2012 full-year operating profit estimates last month, and posted
a 21 percent overall revenue rise.
The company does not break out sales data for its smaller
brands such as Stella McCartney, which is expanding its retail
operations in Asia, but said last month that it showed a "sharp
increase in profitability" in 2012.
The brand's expanding store base already includes Japan,
Thailand, South Korea and Singapore and the Asia market is
considered a "key strategic priority," according to PPR.
This season, McCartney again showed some kicky little skirts
and roomy trousers with a dropped waistliJPne that recur in many
of her collections.
But this time she experimented with knits and lace,
interweaving the two to add "playful transparency," according to
the liner notes. A sweater dress with an otherwise conservative
turtleneck ended in a lace skirt with movement at the hem.
Some of the most successful pieces were for evening.
McCartney transformed an otherwise prim long silk dress in
aubergine to diva stature by adding a ruched band just above the
knees, thereby focusing the roomy form on the body.
"It's that British tradition and classic tailoring -
timeless pieces but redirected, injecting femininity, a curve,
an insert as movement," McCartney explained backstage.
(Additional Reporting By Leona Liu, Editing by Belinda