| TOKYO, March 11
TOKYO, March 11 (Reuters Life!) - Move over, Na'vis: some
of Japan's top models will strut down the catwalk in a 3D
fashion event this weekend, highlighting the increasing dazzle
of the third dimension beyond the movie industry.
Japanese fashion magazine Non-no is teaming up with
satellite broadcaster BS-TBS and consumer electronics firm
Panasonic Corp (6752.T) to stream its "Spring Collection" show
live in 3D at three cinemas on Sunday in Japan.
It is Japan's first such show and comes after British
luxury goods maker Burberry (BRBY.L) last month also streamed a
live event in 3D from London Fashion Week, after James
Cameron's sci-fi juggernaut "Avatar", and its blue-skinned
Na'vi heroes, ignited massive interest in 3D in a slew of
industries ranging from apparel to sports.
"With Avatar, people say this is the first year of 3D,"
said Yoshiharu Koshizaki, editor-in-chief of Non-no, which is
targeted at women in their early 20s.
He said that until now only a few spectators were able to
see fashion shows in person while two-dimensional images failed
to capture the texture and drape of clothes.
"But with 3D, you can probably see how far the pleats of a
skirt extend, or the size and weight of a corsage, for example.
So we wanted to give it a try," he told Reuters by telephone.
Demand was strong to become one of the 2,200 audience
members at the 3D showings, with around 20,000 Non-no readers
entering a draw for complimentary invitations, Koshizaki said.
He said that the show would feature popular Non-no models
such as Nozomi Sasaki wearing mostly Japanese fashion brands,
but that Italian label Diesel would also be present on the
On the technical side, BS-TBS will simulcast the show, to
be held in Tokyo, to screens operated by movie company Toho Co
(9602.T) in Tokyo, Nagoya and Hyogo, said a spokesman for the
satellite broadcasting unit of TV network TBS (9401.T).
Panasonic is supplying equipment and technical support, the
BS-TBS spokesman said.
(Editing by Miral Fahmy)