NEW YORK (Hollywood Reporter) - The suicide comedy "Wristcutters: A Love Story" will be released in August, with a marketing campaign featuring cardboard cutouts of characters jumping off a bridge, electrocuting and hanging themselves.
The signage will be placed on telephone poles and trees in major markets beginning next month.
"We just hope they don't cause too many accidents," said Courtney Solomon, a partner in AfterDark Films, which acquired North American rights to rookie Croatian director Goran Dukic's dark romantic comedy and will release the film through indie distributor Lionsgate.
"Wristcutters," based on a short story by Israeli writer Etgar Keret, follows a group of young adults stuck in purgatory after committing suicide. Patrick Fugit ("Almost Famous") will play a heartbroken member of the group, who embarks on a "Wizard of Oz"-style road trip. Shannyn Sossamon ("The Holiday) plays a hitchhiker who claims her fate is all a big mistake.
They stop at a magical camp run by an eccentric man (musician Tom Waits) on their way to meeting the messiah (Will Arnett).
The film debuted at the 2006 Sundance Film Festival and went on to win best feature honors at last year's Gen Art Film Festival.
Solomon already has had test screenings of the R-rated film and plans to begin an Internet and college campus campaign targeting target ages 17-30 in April before its platform release.