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MILAN, Dec 10 (Reuters) - Fininvest, the holding company of former Italian prime minister Silvio Berlusconi, said on Tuesday it had started to sell 5.61 percent in asset manager Mediolanum .
The placement of 41.3 million shares is being carried out through an accelerated bookbuilding aimed at Italian and foreign institutional investors, Fininvest said in a statement.
Currently Fininvest, which also has controlling stakes in media companies Mediaset and Mondadori and owns soccer club AC Milan, owns a 35.72 percent of Mediolanum. (Reporting by Danilo Masoni, editing by Isla Binnie)