Feb 21 Key events in the history of Flowers
Foods, a company that has grown through acquisitions to
become the second-largest baking company in the United States.
* 1919 - Flowers Baking Co founded by brothers William
Howard Flowers and Joseph Hampton Flowers in Thomasville,
Georgia. The bakery produces 30,000 loaves of bread every day.
* 1937 - Flowers Baking acquires small bakery in
Tallahassee, Florida, marking the start of its growth through
* Mid 1960s - Purchases bakeries in Panama City, Florida,
and Opelika, Alabama. Opens a new bakery in Jacksonville,
* 1967 - Acquires the Atlanta Baking Company in Atlanta,
Georgia, its biggest acquisition so far.
* 1968 - Initial public offering (IPO) on the
Over-the-Counter (OTC) Exchange. Flowers Bakery becomes Flowers
* 1969 - Company lists on the New York Stock Exchange under
the symbol 'FLO'.
* 1976 - Enters the frozen food business by acquiring
Stilwell Foods of Stilwell, Oklahoma, along with its Rio Grande
Foods unit of McAllen, Texas.
* 1977 - Introduces a new line of breads called Nature's
Own, which becomes one of the fastest selling varieties of
breads in the southeastern United States.
* 1991 - Acquires Pies, Inc., marking its entrance to the
frozen food service dessert market.
* 1996 - Forms a joint venture with Artal Luxembourg
Corporation SA's U.S. subsidiary, Invus Group Ltd., and through
the joint venture acquires Keebler Corp for about $487 million.
Acquires Mrs. Smiths Inc to strengthen its position in the
frozen dessert market.
* 1997 - Acquires Allied Bakery Products, a maker of frozen
breads for the foodservice industry in the northeastern United
* 1998 - Spins off Keebler Foods in an IPO and increases
ownership in the company to 55 percent.
* 2001 - Kellogg Inc acquires Keebler Corp. Remaining
business units - Flowers bakeries and Mrs. Smith bakeries - spun
off into a new company called Flowers Foods Inc.
* 2002 - Flowers Foods restructures its company into three
business units: Flowers Bakeries, Flowers Snack and Mrs. Smith's
* 2003 - Sells Mrs. Smith's frozen dessert business to the
Schwan Food Co. Restructures into two operating groups: Bakeries
* 2004 - Buys assets of a closed bread and bun bakery in
Houston, Texas from the Sara Lee Bakery group.
* 2005 - Acquires Royal Cake Co, a balery which makes
cookies, cereal bars and creme-filled cakes in Winston-Salem,
* 2006 - Acquires Derst Baking Co in Savannah, Georgia.
* 2007 - Purchases Key Mix Corp in Sykesville, Maryland
which produces mixes used in the baking industry.
* 2008 - Acquires fresh bread and rolls-maker ButterKrust in
Lakeland, Florida; merges with Holsum, which operates 2 bakeries
in Phoenix, Arizona.
* 2009 - Purchases bakery mix operation in Cedar Rapids,
Iowa; expands presence in the tortilla market by acquiring Leo's
foods in Fort Worth, Texas.
* 2011 - Acquires cake maker Tastykake to grow beyond the
South and into the mid-Atlantic states, where Tasktykake had its
* 2012 - Acquires Maine-based Lepage Bakeries for $370
million. Announces it will buy some assets and licenses from
Bimbo Bakeries, a part of Grupo Bimbo SAB de CV, for
$50 million, giving it access to the Sara Lee and Earthgrains
brands in California.
* Jan. 11, 2013 - Hostess Brands selects Flowers Foods as
"stalking horse" bidder for its bread business. Flowers agrees
to set a floor price of $390 million for the assets.
Source: Company website, filings
(Compiled by Siddharth Cavale in Bangalore)