NEW YORK, Sept 15 Fox Broadcasting has sold
more than 90 percent of its Super Bowl advertising time, with
prices running at an average of about $3 million for a
30-second spot, a source familiar with the matter said on
Strong, early sales for the 2011 National Football League
championship game suggest that advertisers are as willing as
ever to pay up for the chance to reach a U.S. television of
more than 100 million viewers, despite worries about the
economy and budget constraints.
Super Bowl XLV will be played on February 6 in Texas.
Fox is a division of News Corp. (NWSA.O).
(Reporting by Paul Thomasch, editing by Leslie Gevirtz)