* O'Neill to lead division, share his investment views
* Will report to global investment management co-heads
(Updates with background on unit, adds byline)
By Steve Eder
NEW YORK, Sept 10 Goldman Sachs Group Inc
(GS.N) named Jim O'Neill, a company veteran, chairman of its
asset management business.
O'Neill, who headed global economics, commodities and
strategy research, will work from London in a newly created
role. His responsibilities will help direct the asset
management unit and play a major role in setting global
Goldman's asset management arm has experienced rapid growth
over the past decade, managing $802 billion as of June 30,
nearly double the assets it managed in 2004. But the unit has
reported outflows in recent quarters, in line with broader
During an earnings call with analysts earlier this year,
Chief Financial Officer David Viniar said the company is
investing in and building its asset management business.
In February, Goldman announced a management shuffle atop
its investment management division, which includes Goldman
Sachs Asset Management. Marc Spilker, a 20-year Goldman
veteran, retired and was replaced by Edward Forst as co-head of
the company's investment management division.
Forst now co-heads the investment management division with
In his new post, Jim O'Neill will report to Forst and Tim
Jim O'Neill is known for creating the acronym BRICs --
shorthand for emerging markets Brazil, Russia, India and
He joined Goldman in 1995 as a partner. As head of global
economics, commodities and strategy research, he managed the
company's economics, strategy and commodity research teams.
(Reporting by Steve Eder; Editing by John Wallace and Steve