| SAN FRANCISCO, March 5
SAN FRANCISCO, March 5 Mobile devices such as
smartphones and tablets will vastly expand the number of
companies who advertise online and will allow Internet companies
to reap more revenue than they have from customers on PCs,
Google Inc Chief Business Officer Nikesh Arora said on
Small, local businesses will represent the largest influx of
new marketers as they discover the benefits of reaching
on-the-go consumers on their mobile devices, Arora said,
speaking at the Morgan Stanley Technology, Media and Telecom
Conference in San Francisco.
"The desktop world took the world of advertisers from tens
of thousands to a few million," Arora said. "I think as we go
forward, that a few million becomes tens of millions as mobility
becomes more relevant."
Arora also said that monetization on mobile will eventually
"become a multiple" of the current rate of monetization on
Google, the world's No.1 Internet search engine, generates
the vast majority of its revenue from advertising. But its ad
rates, like those of other Internet companies including Yahoo
Inc, have been under pressure as more consumers access
its online services on small-screened mobile devices, where
advertising rates are lower than on PCs.