| MUMBAI, April 12
MUMBAI, April 12 Video-sharing website YouTube,
owned by Google, aims to spruce up its social
networking skills through better integration across platforms,
and hopes to more than double annual ad revenue in emerging
markets like India, a top executive said.
"YouTube has been lacking great social features. Commenting
and sharing have been part of YouTube, but the experiences could
be much better than they are," Tom Pickett, global content head
for the website, told Reuters in an interview on Thursday during
a visit to India.
YouTube says it gets around 800 million unique users every
month. India is the second-biggest source of content for
YouTube, after the United States.
Pickett said YouTube was working on areas such as the
comments section of the site, which doesn't allow users to log
in from other social networking sites like Facebook or Twitter.
"As we think of incorporating Google Plus type functionality
we think we can get a better dialogue going and a social
platform that's not just YouTube but it's actually a common
piece that cuts across all Google products," Pickett said.
Google launched its Google Plus social networking site last
year as a competitor to dominant player Facebook, which is
readying an initial public offering.
While Pickett said YouTube aims to more than double its ad
revenue in emerging markets, he declined to give specifics.