| June 24
June 24 Howie Barokas had just ridden his
Harley-Davidson Ultra Limited on Highway 50 across the searing
Nevada desert when he heard about the company's new electric
He wasn't impressed.
Then again, Harley-Davidson Inc was looking beyond
loyal baby boomers like 49-year-old Barokas when it unveiled its
first electric prototype bike last Thursday.
More panther than hog, the all-black electric prototype is a
far cry from the bulky cruising bikes the Milwaukee-based
company has cranked out since 1903.
It is, of course, also missing an exhaust pipe that emits
the Harley's distinctive "potato-potato-potato" rumble, but does
have a high-pitched sound like a jet plane.
"The guys I'm riding with and I talked about it and none of
us would want the bike," Barokas, who runs a Seattle PR firm,
said a day after the unveiling of Harley's "Project LiveWire".
The prototype is part of Harley-Davidson's strategy to
appeal to younger buyers as well as women.
Earlier this year, the company launched "Street", its most
affordable small bike in decades.
John Schaller, owner of the largest Harley-Davidson
dealership in Milwaukee, said the electric motorcycle was
another move in the right direction for the company.
"The electric bike has created a significant buzz already
and (younger) people are excited," he said.
Harley-Davidson's Facebook posting about "Project LiveWire"
had attracted nearly 42,000 "likes" as of Tuesday.
Comments were decidedly mixed, ranging from variations of
"Booooooooooo..." to "finally, something really different". (on.fb.me/1ln8EV9)
Rajesh Sharma, a 31-year-old Harley enthusiast in Bangalore,
India, liked the idea, even though no plans have been announced
to sell the bike in India - or anywhere else, for that matter.
"If you're giving me the same look, the same performance,
why won't I switch to it?" asked the architect, a member of the
Bangalore Harley Owners Group. "Looking at the way fuel
consumption is going, it's a good move."
Sharma said he wouldn't trade in his Harley Sportster
SuperLow for an electric bike. But might buy one as a second
vehicle - provided it looked like a cruiser.
Other companies have electric motorcycles in production or
in the planning stage. But none have created the buzz of the new
Harley, which is not yet in dealerships.
Harley-Davidson started touring the prototype around U.S.
dealerships this week, offering rides to potential customers to
gather feedback before deciding on production plans. The tour is
scheduled to move to Europe and Canada next year.
One task is to convince riders about the range of the bike's
lithium-ion battery. Will they still be able to ride into the
desert sunset without getting stranded?
"We rode on a highway on Thursday and almost ran out of
gas," said Barokas, who's road trip included a stretch of road
known as 'America's loneliest highway'.
"When we pulled into a small town, a shopkeeper brought up
the electric Harley and said 'what are you going to do when
you're on a road like this, stop and plug the bike into a cow?'"
Other riders see potential for the bike, even if its range
"The electric bike (is) geared more for people that are
going to be urban and commuting and having some fun at the same
time," said John Kerecz, a 52-year-old Harley enthusiast in
Kerecz, whose 1984 Iron Head is the oldest of his three
Harleys, said he would consider buying the electric motorcycle
as a "retirement toy".
Harley-Davidson has not disclosed a price for the bike, but
Kerecz said he would be willing to pay as much as $16,000.
The cost of current models range from $8,700 to $39,000,
according to the company's website.
(Editing by Rodney Joyce and Ted Kerr)