Betel nut-flavored condoms come out tops in India

NEW DELHI (Reuters) - An Indian firm has launched a paan-flavoured condom designed to evoke the pungent taste of the betel nut and tobacco concoction chewed and then spat out by millions of South Asians, newspapers reported on Tuesday.

Hindustan Latex Ltd. is targeting the new condom range at prostitutes, who are among the most vulnerable to sexually transmitted diseases such as AIDS, the Hindustan Times reported.

The company ran taste tests with sex workers, including prototypes with chocolate, banana and strawberry flavors, but the paan flavor came out tops.

"The community loved it as most of the sex workers chew paan," Sanjeev Gaikwad was quoted as saying at the launch in Mumbai. Gaikwad is a director at Family Health International, a public health organization that helped develop the condom.

Paan is a mildly intoxicating preparation wrapped in a leaf, usually containing tobacco, betel nut and flavorings, and is hugely popular across South Asia. It is chewed to a mouth-staining red pulp before being spat out.

The condoms will at first be made available only to prostitutes, but will we launched to the general public in a few months, the newspaper said.