Bogus drug peddlers thrive online

By Ben Hirschler

VIENNA (Reuters) - Harry Lime, peddling diluted penicillin in post-war Vienna in the 1949 film "The Third Man", was an early pioneer: today the counterfeit medicine business has gone global, fuelled by the "perfect channel" of the Internet, according to a U.N. drug watchdog.

In many countries, the abuse and trafficking of prescription drugs, including stimulants and painkillers, now equals or exceeds the use of illicitly manufactured heroin, cocaine, amphetamine and opioids, according to the Vienna-based International Narcotics Control Board (INCB).

In the United States, it is second only to cannabis.

The massive demand for these drugs -- together with lifestyle medicines such as Pfizer's Viagra -- has led to an explosion in counterfeits, sometimes with fatal results.

"The sophistication of the counterfeiters certainly has increased tremendously," Gisela Wieser-Herbeck, a drug control officer at the INCB, told Reuters.

"It's a market where you can make a lot of money."

The human cost can be devastating. Victims include women in Argentina who died after taking a bogus anemia treatment, deaths in Cambodia due to fake malaria drugs, and children in Haiti and India killed by paracetemol made with antifreeze.

In many African countries and parts of Asia and Latin America more than 30 percent of medicines on sale may be counterfeit, according to the World Health Organisation (WHO).

Most industrialized countries have a fake drug rate of less than 1 percent, although a recent spate of fake cholesterol, schizophrenia and cancer drugs in Europe has raised concerns that criminals are spreading their net.

NO CONTROLS

The INCB, which will address the problem at its next session in November, has called on governments to do more enforce existing legislation. But tackling the criminal trade is difficult.

"The Internet provides a perfect channel because there is no national control mechanism, there is no quality assurance and there is nobody who is going to ask where you got the supply," Wieser-Herbeck said.

Properly regulated, Internet pharmacies can provide a valuable service by increasing competition and offering access to treatments in underserved areas.

But all too often the online world is a Wild West of spam e-mails and hard-to-trace suppliers.

A global survey last month by U.S.-based brand protection firm MarkMonitor found only four of 3,160 online pharmacies studied were accredited as Verified Internet Pharmacy Practice Sites, the industry standard.