STOCKHOLM, April 11 Dutch brewer Heineken
and adviser JP Morgan have launched a sale of Finnish
unit Hartwall, sending information to potential buyers and
asking for indicative bids in late April, three sources said.
The three people familiar with the matter, who declined to
be identified because they were not authorised to speak
publicly, said on Thursday Hartwall could fetch around 500
million euros and that interest was likely to come mostly from
private equity firms.
Two people said Nordic private equity houses Nordic Capital
and EQT could be interested. Heineken declined to comment.
Heineken, which had sales of about 18 billion euros last
year, said in February it was looking at options for Hartwall
and that it might sell the business.
Heineken, the world's third-largest brewer and Europe's
largest beer maker, acquired Hartwall in 2008 as part of its
joint purchase of Scottish & Newcastle with Carlsberg.
The unit produces beer, soft drinks, cider, wine and spirits
and has about 850 employees. Globally, Heineken employs more
than 85,000 people.
(Reporting by Sven Nordenstam and Mia Shanley; Editing by Helen