STOCKHOLM, April 15 Swedish fashion retailer
Hennes & Mauritz said on Monday its like-for-like sales
fell for a sixth straight month in March, by 12 percent in local
currencies from a year earlier.
The mean forecast in a Reuters poll of analysts had been for
an 11.2 percent drop.
Total sales, which also include sales in stores open less
than a year, were down 4 percent, below a forecast for a 2.5
H&M said unusually cold weather and snow, particularly in
Europe and North America, affected sales negatively in the
month, as opposed to a year earlier when weather conditions were
"This has delayed the start of the season for the spring
collections and sales have been negatively affected. The
unusually cold weather has continued also in April, primarily in
Europe," H&M said in a statement.
In March 2012 sales increased by 26 percent in total and by
16 percent in comparable units.
(Reporting by Stockholm Newsroom)