* Island row fallout still weighs on sales
* Hopes for early 2013 recovery too optimistic - analyst
* Nissan China Oct sales fall 41 pct
* South Korea's Hyundai sales up 37 pct in Oct vs yr earlier
(Adds analyst comments)
By Fang Yan and Kazunori Takada
BEIJING/SHANGHAI, Nov 2 Honda Motor Co Ltd's
China car sales plunged 54 percent in October from a
year earlier, with the pace of decline accelerating from the
previous month as Japanese automakers suffer the backlash from a
territorial dispute between Beijing and Tokyo.
Smaller rival Nissan Motor Co. Ltd also reported a
steepening slump in its China sales.
The hit taken by Japanese firms in the world's biggest auto
market has been a boon for some Asian and European rivals, with
Hyundai reporting it sold more cars in China in October than
Honda and Toyota Motor Corp could muster between them.
Honda, which earlier this week cut its full-year earnings
forecast by a fifth, has warned it could be February before
business returns to normal in its second-largest market, where
consumers are turning to German, Korean and U.S. cars instead.
But such a forecast may be too optimistic.
"I think that's Honda's wishful thinking given the current
circumstances," said John Zeng, Asia Pacific director of
industry consultancy LMC Automotive. "A diplomatic row is not
something within its control. As long as the stand-off
continues, I don't think we will see any substantial recovery."
Violent protests and calls for boycotts of Japanese products
broke out across China in mid-September after Japan nationalized
two disputed islands in the East China Sea, known as the Diaoyu
in Chinese and the Senkaku in Japanese, by purchasing them from
their private owners.
The street protests have since eased but diplomatic tensions
continue to fester, with both Japan and China sending patrol
ships to waters near the uninhabited islands in recent weeks.
The Chinese government has condemned violence against
Japanese nationals and their property, but anti-Japanese
coverage of the diplomatic row carried daily by state media is
hurting the image of Japanese companies, industry observers say.
Indeed, Honda's sales decline in October accelerated from
September when they fell 41 percent from the year-ago level.
Honda, which builds cars in partnership with Dongfeng Motor
Group Co and Guangzhou Automobile Group Co
, sold 24,115 cars in China in October, down from
51,826 a year earlier.
Sales in the first 10 months climbed 2.7 percent to 494,108,
the company said in a brief statement.
Nissan, which makes vehicles in China in partnership with
Dongfeng Automobile Group Co, sold 64,300 vehicles in
China in October, down 41 percent from a year earlier. That was
worse than a 35 percent year-on-year fall the previous month.
In further evidence that South Korean and some European car
makers were benefiting at the cost of their Japanese rivals,
Hyundai Motor said its China sales climbed 37
percent in October from a year earlier, up from a 15 percent
rise in the previous month.
Hyundai's October China tally of 80,598 is more than the
69,715 combined sales of Honda and Toyota for the month, when
Toyota's China sales fell 44 percent.
Honda said on Monday that its two biggest China plants would
continue to run on one shift, rather than two, until at least
the middle of next month, with output then gradually picking up
ahead of Lunar New Year in February - a traditional buying
It has cut its full-year China sales forecast by 17 percent
to 620,000 vehicles, but said it would stick to the plan to
invest $880 million to expand capacity at its factories in
Guangzhou and Wuhan over the next few years.
(Editing by Alex Richardson)