NEW YORK, April 19 Hewlett-Packard Co (HPQ.N)
hired former SAP AG (SAP.N) marketing executive Marty Homlish
to lead HP's global marketing efforts, as Chief Executive Leo
Apotheker continues to put his management team in place to
Apotheker, who formerly helmed SAP, is trying to galvanize
HP's sprawling divisions and expand its software business to
boost margins. The addition of former SAP marketing executive
Homlish should bolster its software effort.
As executive vice president and chief marketing officer,
Homlish will oversee and lead marketing across HP, reporting
directly to Apotheker, the company said.
Homlish, who helped double SAP's brand value, will help HP
unify its marketing approach to "present 'one HP' to the
market," Apotheker said in a statement.
HP's newly minted CEO has focused on the software business,
calling it the "glue" of the sprawling computing giant's
operations and has said he wants to restore HP's reputation for
innovation -- a reputation stemming from its early days as a
founding father of Silicon Valley - and invest in research.
The software division now accounts for less than 3 percent
Apotheker is also under pressure to appease investors and
fend off a clutch of rivals ranging from Oracle Corp ORCL.O
to IBM (IBM.N). HP's share price has dwindled since former CEO
Mark Hurd -- a cost-cutter popular with shareholders -- left
(Reporting by Alina Selyukh and Edwin Chan in Los Angeles,
editing by Bernard Orr)