By Wan Xu and Don Durfee
BEIJING, July 6 Huawei Technologies Co Ltd
, the world's No. 2 network equipment maker, aims to
ship 20 million smartphones this year, an executive said on
Wednesday, higher than an earlier target as it makes an
aggressive push into the consumer devices sector.
The Shenzhen-based company said in April that it expected to
ship 12 million to 15 million smartphones, which run on Google's
Android operating system, this year. Last year, it
shipped 3.3 million units.
"Our original target this year was at 12-15 million units
globally," Victor Xu, chief strategy and marketing officer of
Huawei Device, told reporters on the sidelines of a company
"Currently, based on the sales in the first half of this
year, sales in the domestic market might have already exceeded
this figure. Therefore, we think probably that could be around
20 million units globally."
Huawei Device, which contributes about 17 percent to
Huawei's overall revenue of 185 billion yuan ($28 billion), is a
division within the group that sells consumer devices, such as
cellphones, tablet PCs and wireless cards.
Huawei, founded by Ren Zhengfei who served in the People's
Liberation Army, and smaller rival ZTE Corp
, China's No. 2 network gear maker, have been unveiling
smartphones to compete with Apple's iPhone and Samsung
Xu said Huawei, which is trying to drum up its marketing
globally by taking part in events, such as an exhibition in
fashion capital Milan and other cities, now ranks No. 5 in terms
of global market share in the Android smartphones sector.
It plans to ship 170 million to 200 million units of
products this year, including more than 60 million cellphones
this year, Xu said on Wednesday, but he did not provide other
Xu had said earlier this year Huawei planned to become No. 3
in terms of cellphone shipments.
In another effort to capture the consumer sector, Huawei
unveiled in Singapore its MediaPad, a 7-inch Android-based
tablet PC, and is developing a 10-inch device to be launched
Currently, Apple dominates the tablet PC market sector with
a whopping 80 percent share.
(Writing by Lee Chyen Yee; Editing by Jacqueline Wong)