April 23 Huawei Technologies Co Ltd,
the world's third-biggest smartphone manufacturer, plans to
spend $300 million on global marketing in 2014, a senior
executive said on Wednesday.
"This year Huawei will spend $300 million on marketing,"
Shao Yang, Huawei's vice president of marketing for its consumer
business, told Reuters on the sidelines of a press conference on
Wednesday in Shenzhen, China, where the company is
Huawei is trying to move upmarket as it shifts its focus
from low-end smartphones to mid-range and premium handsets. "In
2014, we are aiming our sales efforts at improving our branding
image," Eric Xu, Huawei's acting CEO, said last month.
Xu said earlier on Wednesday that the growth of Huawei's
business would not be negatively affected by concerns about its
products' security, following media reports last month that U.S.
authorities had hacked into Huawei's headquarters.
(Reporting by Yimou Lee; editing by Jane Baird)