* Permira says Hugo Boss not for sale
* Marzotto family denies rumours of offer
* Hugo Boss ordinary shares rise by up to 6.5 pct
(Adds denial from Marzotto family)
FRANKFURT, April 15 Private equity company
Permira [PERM.UL], owner of Hugo Boss, on Thursday dismissed
market talk about a possible ownership change at the German
Boss shares had risen as much as 6.5 percent as traders
cited talk that the Marzotto family, co-owners with Permira of a
company that holds 55 percent of Hugo Boss's voting shares, may
be planning a bid for remaining Boss ordinary shares at 27.75
After the market close, the Marzotto family also denied the
rumours of any offer for Hugo Boss shares.
"The Marzotto family vigorously denies the market rumours
reported by Reuters regarding an offer for Hugo Boss AG common
shares as they are absolutely groundless," Gaetano Marzotto told
Earlier a Permira spokesman dismissed the talk and referred
to comments from Permira's head of Germany, Joerg Rockenhaeuser,
who said Hugo Boss was not up for sale, "not today, not tomorrow
and not the day after tomorrow".
Permira bought Valentino Fashion Group and Hugo Boss in 2007
from the Marzotto family, which still holds 22 percent in the
holding company Red & Black.
Speculation emerged after the Financial Times Deutschland
newspaper highlighted in an article on Thursday the appointment
of four new supervisory board members at Hugo Boss -- among them
Luca and Gaetano Marzotto.
The brothers moved on to the board in February along with
Klaus Meier, a former Mercedes manager, and Permira's Damon
Buffini, replacing Permira managers as well as Olaf Koch, chief
financial officer at German retailer Metro (MEOG.DE).
The move came after Permira and the Marzotto family in
December paid over 250 million euros ($341 million) to reduce
the debt level of Valentino Fashion Group -- which Hugo Boss was
still part of at the time. [ID:nLDE5BM1DH]
(Reporting by Anika Lehmann, Alexander Huebner and Eva Kuehnen
in Frankfurt, with Antonella Ciancio in Milan, Simon Falush and
Joanne Frearson in London and Blaise Robinson in Paris; Editing
by David Cowell and David Holmes)