• Most Popular
  • Most Shared

Samsung sees double-digit margins, 11 phones

BARCELONA
Mon Feb 11, 2008 4:39am EST

BARCELONA (Reuters) - Samsung Electronics) expects to maintain double-digit operating margins in the medium term for its handset business, a marketing executive said on Monday.

David Steel, vice president for marketing at Samsung, said medium term refers to a roughly one-year time frame. He said maintaining average selling prices for its phones is important even as it sells to emerging markets.

"It does not mean we are opening the gates for cheap products. We need to sell something with more of a premium," Steel told analysts on the fringes of the Mobile World Congress.

Samsung executives said the company will unveil 11 new handsets at the wireless trade event.

(Reporting by Sinead Carew; Editing by Quentin Bryar)


More from Reuters

Photo

Accused 9/11 plotters may face NY "Guantanamo"

NEW YORK (Reuters) - If the men accused of plotting the September 11 attacks wonder what conditions they might face when they are moved to New York from Guantanamo Bay for trial, they can expect solitary confinement, 23-hour-a-day lockdowns, constant video surveillance and almost no visitors.

» More Top News
A broker waits for a phone call as he trades on the dealing floor at ICAP in Jersey City, New Jersey December 9, 2009. REUTERS/Lucas Jackson

Easy come, easy go

After a run of easy money this year, fund managers cast a wary eye on investment prospects in 2010.  Full Article 

Investment Outlook Summit

"I don't think this is the bottom. We're going to have more problems in the world economy. We're papering over the problems more than anything else."

Well-known investorJim Rogers,
on the sinking greenback and the fundamental problems with the U.S. economy
    Currencies