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India's Mahindra says difficult to raise prices

Thu Oct 29, 2009 6:11am EDT

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MUMBAI, Oct 29 (Reuters) - A senior official of Mahindra & Mahindra (MAHM.BO) said on Thursday it is difficult for India's largest utility vehicles maker to raise prices, despite rising input costs.

Mahindra will have to take a hit on margins because of rise in input costs, said Pawan Goenka, head of the company's automotive division, adding he was concerned about the rise in sheet metal and tyre prices. (Reporting by Janaki Krishnan; Editing by Jarshad Kakkrakandy)



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