UPDATE 1-Coldwater Creek posts Q4 loss

* Q4 shr loss $0.20 v est -$0.23

* Q4 rev falls 18 pct

* Plans to open no more than 10 stores in 2009

March 4 (Reuters) - Women's-apparel retailer Coldwater Creek Inc (CWTR.O) posted a narrower-than-expected fourth-quarter loss on lower costs.

In February, Coldwater Creek, which caters to women between the ages of 35 and 60, had forecast a fourth-quarter loss of 23 cents a share to 25 cents, before special items, on sales of $280 million.

The company, which also sells gifts, jewelry and accessories, posted a fourth-quarter loss of $18.6 million, or 20 cents a share compared with a net loss of $17.0 million, or 19 cents a share, last year.

Quarterly revenue fell to $283.2 million, compared with $345.5 million last year.

Analysts on average were expecting a loss of 23 cents a share, before special items, on revenue of $282.63 million.

Selling, general and administrative expenses for the quarter fell to $110.3 million compared with $133.8 million, last year.

Coldwater Creek, whose rivals include Chico's FAS Inc (CHS.N) and Talbots Inc (TLB.N), has been struggling due to lackluster fashions and lower consumer spending on non-discretionary items that have hurt its sales.

Shares of the Sandpoint, Idaho-based company, which have lost 82 percent of their value after touching a 52-week high of $8.31 in September, closed up 3 cents at $1.46 Wednesday on Nasdaq. (Reporting by Mihir Dalal in Bangalore, Editing by Dinesh Nair)