• Most Popular
  • Most Shared

Yahoo to sell display advertising for Walmart.com

Wed Jun 4, 2008 9:23am EDT
Pedestrians walk past the Time Square Yahoo sign in New York April 7, 2008. REUTERS/Joshua Lott

(Reuters) - Yahoo will sell display advertising for Walmart.com and will become the exclusive portal to resell Walmart.com's display inventory, Yahoo said on Wednesday.

The agreement enables Walmart.com to leverage Yahoo's advertising platform to present new offers to online customers.

Yahoo will bring its network of brand advertisers to Walmart.com.

Yahoo will serve as primary marketing and sales channel for site's display and video advertising.


More from Reuters

Photo

Accused 9/11 plotters may face NY "Guantanamo"

NEW YORK (Reuters) - If the men accused of plotting the September 11 attacks wonder what conditions they might face when they are moved to New York from Guantanamo Bay for trial, they can expect solitary confinement, 23-hour-a-day lockdowns, constant video surveillance and almost no visitors.

» More Top News
A broker waits for a phone call as he trades on the dealing floor at ICAP in Jersey City, New Jersey December 9, 2009. REUTERS/Lucas Jackson

Easy come, easy go

After a run of easy money this year, fund managers cast a wary eye on investment prospects in 2010.  Full Article 

Investment Outlook Summit

"I don't think this is the bottom. We're going to have more problems in the world economy. We're papering over the problems more than anything else."

Well-known investorJim Rogers,
on the sinking greenback and the fundamental problems with the U.S. economy
    Currencies