• Most Popular
  • Most Shared

Adidas bets on Euro 2008 to boost sales - paper

Mon Dec 10, 2007 1:34am EST

Stocks

   

FRANKFURT, Dec 9 (Reuters) - Germany's Adidas (ADSG.DE) is betting on the European championship soccer tournament next year to boost sales, its chief executive told a Swiss newspaper.

In 2006, thanks to the World Cup soccer championship which took place in Germany, Adidas sold such items ranging from footballs to football shirts for fans worth more than 1.2 billion euros ($1.75 billion), more than ever before.

"We want to exceed that result in 2008," Herbert Hainer told the NZZ am Sonntag.

The Euro 2008 next year is being held in Austria and Switzerland.

(Reporting by Mantik Kusjanto; Editing by Paul Bolding)

((Email: mantik.kusjanto@reuters.com; +49 69 7565 1203; Reuters Messaging: mantik.kusjanto.reuters.com@reuters.net))

($1=.6870 Euro) Keywords: ADIDAS/

(C) Reuters 2007. All rights reserved. Republication or redistribution ofReuters content, including by caching, framing or similar means, is expresslyprohibited without the prior written consent of Reuters. Reuters and the Reuterssphere logo are registered trademarks and trademarks of the Reuters group ofcompanies around the world.nL09278331


More from Reuters

A boy looks for recyclable items in the polluted waters of the Yamuna river in New Delhi December 9, 2009. REUTERS/Rupak De Chowdhuri

U.N. Climate Change Conference

Welcome to our live coverage of the U.N. Conference on Climate Change. This is your space to respond to our panalists and voice your views on the events at COP15.  Full Coverage 

    Discovery Communications Wellness Center medical technician Charline Faison notes patient medical information during an appointment at the clinic in the Discovery Communications headquarters buildingin Silver Spring, Maryland December 3, 2009. Credit: REUTERS/Jim Bourg

    House calls at the office

    Companies like Discovery say they've found a way to save millions in annual health insurance costs and provide better healthcare for their employees.  Full Article 

    Healthcare Reform
    Felix Salmon

    The banking revolution?

    A couple of firms you've probably never heard of have a few ideas that could revolutionize the broken consumer banking system, says Felix Salmon.  Full Article 

    Felix Salmon