FACTBOX-Fiat and Chrysler models and markets
Nov 4 (Reuters) - Fiat (FIA.MI) Chief Executive Sergio Marchionne on Wednesday unveiled detailed plans intended to revive Chrysler and revamp nearly every area of its operations, saying the U.S. automaker was strengthening its cash position. [ID:nN0421635]
Below are some facts about the main brands and marques involved and their key markets:
* UNIT SALES
Sales (in millions) and market share of Fiat and Chrysler in Europe, the United States and the world last year:
2008 EUROPE U.S.A. WORLD
FIAT 1.18 (8.0) N.A. 2.15
CHRYSLER 0.09 (0.6) 1.45 2.0
* FIAT
-- The industrial group had 9.6 percent of the European market (EU27+EFTA) in the first eight months of 2009, according to car industry association ACEA, but negligible sales in the United States.
-- Its car brands include Lancia, Alfa Romeo and the luxury Maserati and Ferrari. It also owns Iveco trucks and CNH farming and construction vehicles.
-- The main marques are: Panda, Cinquecento, Grande Punto and Bravo. The cheapest is the Panda, which starts at 8,830 euros ($11,730), and the most expensive is the Bravo, which can cost 24,300 euros in Italy.
The least fuel efficient is the Multipla, which is able to do 39.2 miles per gallon (mpg) outside the city. The most fuel efficient is the Grande Punto. It can do up to 80.7 mpg.
-- Fiat is planning to launch its Cinquecento city car in the United States 2011 to compete with BMW's Mini (BMWG.DE). It could also sell its Alfa Romeo MiTo model and a new Milano model to be unveiled in March 2010.
-- Chrysler could use Fiat's platforms and energy-efficient technology, such as its Multiair variable valve-timing system, in city cars and sedans.
* LANCIA
-- Lancia's marques are the Ypsilon, Delta, Musa, Phedra and Thesis. The most expensive is the Thesis, which can cost up to 55,250 euros ($80,830); the cheapest is the Ypsilon, with a base price of 11,300 euros in Italy.
* ALFA ROMEO
-- The sporty brand's marques are the MiTo, 147, 159, Brera, Spider and GT. The cheapest is the MiTo, at 14,800 euros, and the most expensive is the Brera, at 42,700 euros in Italy. The least fuel efficient are the 159, Brera and Spider, with 23.2 combined mpg, while the most efficient is the MiTo with 62.8 combined mpg.
* CHRYSLER
-- Chrysler had a market share of 8.4 percent in the United States based on sales figures for September. Its main brands are Chrysler, Dodge and Jeep. The Chrysler brand marques are the 300 saloon, Aspen SUV, Crossfire two-seater, Pacifica, PT Cruiser, Sebring saloon and Town & Country convertible.
-- The lowest user of gas is the Sebring at 30 mpg, while the highest is the Aspen, which manages up to 20 mpg.
-- The cheapest is the PT Cruiser, which starts at $18,720, and the most expensive is the Aspen Hybrid, which starts at $46,120.
* DODGE
-- Its car marques are the Avenger, Challenger, Charger, Viper, and Caliber. The highest gas user is the Viper, at up to 22 mpg, and the lowest are the Avenger and the Caliber, at up to 30 mpg. The cheapest is the Caliber, from $17,090, and the most expensive is the Viper, which starts at $91,220.
* DODGE RAM
-- Chrysler created in October a separate Ram brand, splitting its Dodge car brand. The new Ram brand brings into its fold what had been Dodge-branded trucks previously.
* JEEP
-- The 4X4 overland brand's marques are the Commander, Grand Cherokee, Liberty, Wrangler, Patriot and Compass.
-- The highest gas user is the Wrangler, at up to 19 mpg on highways, and the lowest are the Patriot and the Compass, which manage up to 28 mpg. Most expensive is the Grand Cherokee, which will set you back at least $31,230, and the cheapest is the Patriot, which starts at $18,170.
(Compiling by Jo Winterbottom and Antonella Ciancio; Additional writing by Jijo Jacob; Editing by David Cutler and David Holmes) ($1=.6835 Euro)
