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CORRECTED - UPDATE 2-Levi Strauss posts loss in second quarter

Tue Jul 14, 2009 6:12pm EDT

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(Corrects third paragraph to add "million" after $936.3. Error first appeared in Update 1.)

* Reports Q2 net loss of $4.1 mln

* Q2 rev down 3 pct, up 5 pct on currency neutral basis (Adds revenue detail, background, CFO quote)

SAN FRANCISCO, July 14 (Reuters) - Levi Strauss & Co [LEVST.UL] posted a second-quarter loss from a year-ago profit, as currency fluctuations and soft global sales took a bite out of profit.

The net loss was $4.1 million from a $701,000 profit a year earlier, the San Francisco-based company said on Tuesday.

Net revenue fell 3 percent to $904.5 million from $936.3 million, despite an 8 percent rise in the Americas region, which includes the United States.

The Americas region got a boost compared to year-ago results, when Levi Strauss experienced a loss in sales due to shipping problems stemming from the roll-out of a business support system.

Levi Strauss does not break out U.S. sales, but newly-appointed Chief Financial Officer Blake Jorgensen, the former CFO of Yahoo Inc (YHOO.O), told Reuters the domestic market was "a bright spot in our marketplace."

Revenue fell 17 percent in Europe and 13 in the Asia Pacific region, hurt by slow wholesale sales particularly in Japan. When accounting for currency fluctuations, Europe saw a 1 percent rise, while Asia revenue fell 6 percent.

In a statement, Chief Executive John Anderson cited the company's "discipline and rigor" in facing the "challenging retail environment." The company has been reducing inventory and cut its selling, general and administrative costs by 7 percent in the quarter.

The maker of the iconic 501 blue jean, a major supplier to department stores and mass-market retailers, has seen its sales soften like many other apparel makers as chains have reduced orders due to tight spending by consumers.

Moreover, bankruptcies hitting the company's customers, from Goody's to Mervyns, have hurt Levi Strauss' results.

Still, a store expansion program around the world -- Levi Strauss now has 323 company-operated stores globally -- has contributed to results and has helped offset wholesale sales.

On Monday, Levi Strauss said it had completed the acquisition of 73 outlet stores in its Levi's and Docker's brands that had earlier been licensed to Anchor Blue Retail Group, which filed for bankruptcy. It paid $72 million for the stores.

San Francisco-based Levi Strauss is a private company, but discloses results due to its publicly-held debt. Net debt fell 11 percent to $1.6 billion in the quarter. (Reporting by Alexandria Sage; editing by Andre Grenon and Tim Dobbyn)



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