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News Corp pushing to get MySpace on carrier decks

NEW YORK
Mon Nov 26, 2007 2:58pm EST

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NEW YORK (Reuters) - The Internet unit of News Corp NWSa.N is in talks with all the U.S. wireless operators about featuring the mobile version of MySpace on their main data service menus or mobile phone decks, a senior executive said on Monday.

Fox Interactive Media has launched a mobile version of MySpace.com, the most popular online teen hangout, and has an agreement to offer the service to customers of AT&T Inc (T.N), the biggest U.S. mobile service.

The company is looking for other carriers to encourage their customers to use MySpace on their cell phones.

"We're having conversations with every carrier now about deck placement," Peter Levinsohn, president of Fox Interactive Media, told the Reuters Media Summit in New York.

"We think the mobile opportunity is significant," he said. "We know for sure there's a real strong demand for MySpace."

(Click here to see Reuters MediaFile blog)

(To access summit stories, click on ID:nN12438689

(Reporting by Sinead Carew, editing by Gerald E. McCormick)


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