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Air New Zealand staff bare all to get flyers' attention

Wed Jul 1, 2009 8:36pm EDT

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WELLINGTON, July 2 (Reuters) - Air New Zealand (AIR.NZ) has hit on a novel way to make sure even the most jaded flyers keep their eyes glued on its flight safety briefing.

The national carrier's safety video for domestic services on its Boeing Co (BA.N) 737 planes show pilot and cabin crew dressed only in body paint.

But the safety message is kept seemly by carefully chosen camera angles. A copy of the briefing has been posted on the popular Internet site, YouTube. ">here

The safety video follows the same tactic as the airline's recent marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint. (Reporting by Adrian Bathgate; Editing by Valerie Lee)



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