Avalon Capital Group Invests in L.A. Fairchild Denim Bar to Begin Next Phase of Growth...

Avalon Capital Group Invests in L.A. Fairchild Denim Bar to Begin Next Phase of Growth and Expansion for the Retail Company Former Chief Operating Officer of Pharmaca, Integrative Pharmacy, William H. Parker, to serve as President and Chief Executive OfficerSAN DIEGO--(Business Wire)--L.A. Fairchild Denim Bar announced today that Avalon CapitalGroup, Inc., a wholly owned private investment company owned by TedWaitt, co-founder of Gateway Inc., has made a significant investmentin the next phase of growth of the L.A. Fairchild Denim Bar apparelcompany. Located in Cardiff-by-the-Sea, California the popular denimretailer, founded by fashion expert and entrepreneur Laura AnnFairchild, has quickly become the retail epicenter for premium men'sand women's denim and contemporary sportswear in San Diego and beyond. Serving as both Chief Executive Officer and as a member of theBoard of Directors of the newly expanded retailer is William H.Parker. Parker brings with him more than 35 years of experienceserving in both merchandising and operating positions as either a turnaround specialist or a growth and expansion executive. Former postsinclude President of Gateway Retail Stores, Senior Vice President ofStores and Operations for Banana Republic, Zone Vice President ofStores and Operations for Old Navy and Vice President of Home Decorfor Kmart. Parker has also held additional senior merchandise andoperating positions for Fortune 500 retailers. Most recently, Parkerserved as Chief Operating Officer of Pharmaca, Integrative Pharmacy,the first chain to combine traditional pharmacy services withconventional and complementary health products in a naturalenvironment. Parker is tasked with leading L.A. Fairchild Denim Barinto its next period of growth and expansion. "L.A. Fairchild Denim Bar is a unique and creative businessventure and has already achieved great success," says Parker. "TheDenim Bar's distinctive atmosphere and the competitive landscape ofthe fashion industry will make my job as CEO exciting and challenging.I look forward to taking the company to the next level by emphasizingand enhancing its already strong business profile." The L.A. Fairchild Denim Bar concept was created by entrepreneurLaura Ann Fairchild in 2005 and features premium denim andcontemporary sportswear served in a chic, yet relaxed saloon-styleenvironment. Fairchild will remain intimately involved with thecompany, serving as Chief Merchandising Officer, building an inventoryassortment focused on men's and women's branded denim and contemporarysportswear that furthers the company's position as the trusted fashioneditor. Julie Fairchild, co-founder of L.A. Fairchild Denim Bar, willserve as the company's Chief Administrative Officer, overseeing andexecuting operational activities involving human resources, realestate, marketing and business expansion. For more information about the L.A. Fairchild Denim Bar, pleasevisit www.lafairchild.com. About Avalon Capital Group, Inc. Avalon Capital Group, Inc., is the wholly owned private investmentcompany of Ted Waitt, co-founder of Gateway, Inc. Ted Waitt helpedrevolutionized how people use technology. Avalon Capital GroupInvestments represent diverse interests in technology, energy, healthcare, finance, retail and entertainment. For more information aboutAvalon Capital visit www.avalon.com. About L.A. Fairchild Denim Bar Located in Cardiff-by-the-Sea the distinctive saloon-styleboutique L.A. Fairchild Denim Bar was founded by Laura Ann Fairchildin 2005 and has quickly become the trusted fashion source of men's andwomen's premium denim and contemporary sportswear. Recognizing thatjeans are one of the most important fashion staples in anyindividual's wardrobe, Fairchild set out to develop one of the mostmodern retail concepts for premium denim available to consumers today.Designed for fashion forward shoppers, L.A. Fairchild Denim Bar servesup a large collection of premium designer denim in a comfortableatmosphere boasting a custom-made bar, working tap, dart board, pooltable and plasma television equipment equipped with surround sound,HDTV sports channels and a Sony Playstation(R). For more informationon L.A. Fairchild Denim Bar visit www.lafairchild.com.J Public Relations for L.A. Fairchild Denim BarPeyton Robertson, 858-382-4922peyton@jpublicrelations.comCopyright Business Wire 2007