the Rubicon Project Brings Revenue Opportunities to Ad Networks Seeking Access to U.S. Website Traffic
LOS ANGELES--(Business Wire)--
the Rubicon Project, an advertising technology company focused on
Ad Network Optimization, offers a massive opportunity for
international ad networks looking to capitalize on the growing global
audience visiting U.S. websites.
As discussed in the Rubicon Project's
"Ad Network Landscape, Trends and Outlook" market report,
international distribution is a challenge for any business, especially
websites unprepared to accommodate the growing portion of traffic
coming from international visitors. As a result, this traffic is
under-utilized, limiting attractive revenue opportunities for websites
and ad networks.
the Rubicon Project provides international ad networks with access
to new U.S. websites, allowing them to build deeper channels and
provide enhanced performance for their advertisers. the Rubicon
Project recently launched its Certified Ad Space program, designed to
decipher ad inventory from thousands of sites, breaking it into
micro-segments based on geographic, demographic and contextual
information. the Rubicon Project's solution then matches certified
inventory to the strengths of a specific ad network, bringing that ad
network top-performing, "smarter" sites.
To learn more about how to connect your ad network with U.S.-based
website opportunities, visit the Rubicon Project's Ad Network
information page or email the Ad Network Alliances team at:
networks@rubiconproject.com.
About the Rubicon Project
the Rubicon Project is an advertising technology company run by a
group of industry-experienced, aggressive and passionate renegades on
a mission to automate the large, yet highly inefficient Internet
advertising industry. In 2007, the Rubicon Project pioneered the Ad
Network Optimization category with the launch of its first product.
the Rubicon Project's Ad Network Optimizer, a self-serve solution for
any size website, uses smart matching technology to match each ad
impression to the optimal money-making opportunities. Within the first
6 months of launch, the company optimized more than 11 billion ads and
5000 websites signed up for the service. Other innovations include a
free-hosted Ad Network Ad Server for websites and a Certified Ad Space
program to ensure safety, accuracy and trust for ad networks (and
their advertisers) when placing ads on websites. The founders of the
Rubicon Project created one of the first, and most successful, ad
servers in 1998 (L90/adMonitor) that was later acquired by
DoubleClick. Websites looking to make more money while doing less work
should visit: http://www.RubiconProject.com.
Rubicon Project
Nicole Jordan, 310-207-0272
Nicole@rubiconproject.com
Copyright Business Wire 2008
