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SkyLife Broadens Relationship with NDS by Selecting VideoGuard(R) and MediaHighway(R)...

Sun Jul 13, 2008 8:00pm EDT
SkyLife Broadens Relationship with NDS by Selecting VideoGuard(R) and MediaHighway(R) for New HD Service

   Highlights:

   --  SkyLife, Korea's only digital satellite pay-TV operator, has
        selected market-leading NDS VideoGuard(R) conditional access
        and MediaHighway(R) middleware to secure its new live High
        Definition (HD) broadcast service

   --  New agreement expands the existing long-standing relationship
        between NDS and SkyLife
SEOUL, South Korea--(Business Wire)--
NDS (Nasdaq:NNDS), the leading provider of technology solutions
for digital pay-TV, today announced that Korea Digital Satellite
Broadcasting Co. Ltd., (SkyLife), Korea's first and only satellite
pay-TV operator, has extended its long-standing relationship with NDS
by selecting market-leading VideoGuard(R) conditional access (CA)
technology and MediaHighway(R) middleware for its new HDTV service.
SkyLife HD is the first H.264 based HD service in Korea.

   NDS has been SkyLife's technology partner since the pay-TV
operation was established in March 2001. During this time, NDS has
supplied SkyLife with its CA and middleware, as well as
industry-leading XTV(TM) Digital Video Recorder (DVR) technology and
NDS Electronic Program Guide (EPG).

   SkyLife is enhancing its offering to subscribers with the launch
of live HD services, and continues to trust NDS technology to protect
and power the delivery of high value content. SkyLife HD is a 24-hour
HD service which aggregates the world's best HD content from
broadcasters such as Discovery HD, NHK, VOOM HD, and others. Viewers
must subscribe to the SkyLife HD package in order to watch the HD
channels and selected HD packages also include SD channels.

   VideoGuard is the most advanced content security available today,
currently protecting over 86.9 million active devices worldwide. In
addition to providing robust content protection, VideoGuard
facilitates an extensive range of pay-TV business models, such as
multiple channel packages, tiering, pay-per-view purchase of programs
from the EPG, impulse pay-per-view and other services that allow the
operator to maximize viewer choice, build loyalty, and generate
revenues.

   Announcing this new offering, Mr. Sung Yong Woo, Chief Technology
Officer, SkyLife said, "SkyLife is pleased to be offering Korean
viewers the best quality HD pay-TV service anywhere. We are confident
that NDS' unrivalled technology leadership will assist us in providing
our subscribers the most advanced and exciting viewing experience
possible."

   Ms. Sue Taylor, Vice President and General Manager of NDS Asia
Pacific said, "NDS is proud to be working with SkyLife, Korea's first
and only digital satellite platform. Since the establishment of our
relationship in 2001, SkyLife has grown impressively. This new
agreement for securing and enabling HD services further consolidates
our relationship and enables SkyLife to provide more choices for
Korean viewers".

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   About SkyLife

   SkyLife is the first and the only digital satellite broadcasting
company in Korea. SkyLife provides over 160 video and audio channels
including 24-hour HD channel SkyLife HD, SkyLife also offers 'Sky
Touch', interactive broadcasting service, which has DVB-MHP
application basis for the first time in the world. Sky Touch provides
36 services including games, educational programming, TV banking and
transactional TV. Launched in 2002, SkyLife now reaches over 2.3
million subscribers.

   About NDS

   NDS Group plc (NASDAQ:NNDS), a majority owned subsidiary of News
Corporation, supplies open end-to-end digital technology and services
to digital pay-television platform operators and content providers.
See www.nds.com for more information about NDS.

   Read about the latest developments at NDS and in the Pay TV
industry in World Vision

   Click here for the NDS RSS feed

   Cautionary Statement Concerning Forward-looking Statements

   This document may contain certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's views and assumptions
regarding future events and business performance as of the time the
statements are made. Actual results may differ materially from these
expectations due to changes in global economic, business, competitive
market, regulatory and other factors. More detailed information about
these and other factors that could affect future results is contained
in our filings with the US Securities and Exchange Commission. Any
"forward-looking statements" included in this document are made only
as of the date of this document and we do not have any obligation, nor
do we undertake, to publicly update any "forward-looking statements"
to reflect subsequent events or circumstances, except as required by
law.

NDS
Vanessa Griffiths-Green
Director, Marketing & New Initiatives, Asia Pacific
T: +44 20 8476 8378
vgriffiths-green@nds.com
or
Judy Choi
Marketing Support Manager
T: +82 2 6277 9195
judychoi@nds.com

Copyright Business Wire 2008



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