Panasonic and AEG Partner to Provide Fully Integrated Technology Solutions for
Sports and Entertainment.
World Renowned Venues To Be 'Powered By Panasonic'.
Most Significant Partnership To Date From Industry Leading Technology And
Entertainment Providers.
LOS ANGELES, Jan. 7 /PRNewswire/ -- Panasonic Corporation of North America and
AEG have entered into a long-term agreement that redefines conventional
business sponsorships. The just-signed multi-tiered sponsorship agreement
names Panasonic as a 'Founding Partner' (one of eight) of L.A. LIVE, the AEG
owned and operated sports, entertainment and residential district in downtown
Los Angeles which includes Nokia Theatre L.A. LIVE, Club Nokia, Nokia Plaza,
The GRAMMY Museum, Regal Cinemas and The Ritz Carlton and JW Marriott Hotels
as well as a 'Founding Partner' (one of ten) of STAPLES Center, also owned by
AEG, beginning in August, 2009. Sports and entertainment fans who will now
attend events at the 'Panasonic Powered Properties' will benefit from the
agreement through an infusion of Panasonic technologies designed to improve
entertainment, education, safety, convenience and the environment.
Additionally, the agreement includes extensive cross sponsorship opportunities
as well as product integration for Panasonic within AEG owned or promoted
properties and assets within North America.
"During this time of economic hardship that is affecting so many aspects of
business and everyday life, this exclusive and uniquely structured partnership
between Panasonic and AEG is designed to stimulate business for a multitude of
companies beyond the principal parties, while also bolstering consumer
confidence," said J.M. Allain, President of Panasonic's System Solutions
Company business unit. "We have worked hard to redefine traditional
sponsorships into true partnerships by committing to a comprehensive
investment in resources, affirming our company's emphasis on delivering
technology-driven solutions that transcend traditional business systems and
consumer electronics expectations."
"Panasonic presented AEG with a total solution that addresses all of our
technology needs, and that fulfills our commitment to providing a world-class
live entertainment experience for the millions of guests who come to L.A. LIVE
for the best in sports, music and other live events," said Timothy J. Leiweke,
President and Chief Executive Officer of AEG. "The best means of assuring our
company's continued success is to provide the public with the best possible
experience attainable when they visit an AEG venue. Panasonic has proven time
and time again their ability to deliver that experience with the broadest
range of new technologies available from a single entity. We are excited to
begin implementing Panasonic's solutions from both a business and operations
perspective."
Panasonic is at the forefront of technology innovation related to
entertainment and sports venues, incorporating cutting edge products in ways
that make them integral to everyday life. "The Panasonic experience" is a part
of the adventure for millions of people around the world as exemplified by
recent technology installations at the Beijing Olympic Games, Planet Hollywood
in Las Vegas, New York City's Times Square, Princess Cruises and the recently
announced Major League Soccer sports and community development project in
Philadelphia.
As an example of continuing innovation, today at the Consumer Electronics Show
in Las Vegas, Panasonic announced plans for promoting Full 1080p High
Definition 3D Home Theater System technologies. The technology will be
displayed in two 3D Full HD Theaters at the Panasonic booth on 103-inch plasma
HDTVs and Blu-Ray players that deliver full 1080p HD video with separate views
to each eye. The infinitesimal differences between the two video streams
create the 3D effect in the brain. Additional integrated system solutions
from Panasonic slated for deployment at AEG properties include LED large
screen displays - including what will be the largest LED display in the world
at LA Live - as well as digital signage, video surveillance, security systems,
television production and point-of-sale systems.
For more information, contact Panasonic System Solutions, Systems Integration,
by calling toll free 1-877-438-7881 or visiting
www.panasonic.com/systemsintegration.
About AEG & L.A. LIVE
AEG is one of the leading sports and entertainment presenters in the world.
AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a
collection of companies including facilities such as STAPLES Center, The Home
Depot Center, Sprint Center, The O2, O2 World, Nokia Theatre L.A. LIVE, Club
Nokia and Nokia Theatre Times Square; sports franchises including the Los
Angeles Kings (NHL), two Major League Soccer franchises, a Women's
Professional Soccer team, two hockey franchises operated in Europe, management
of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers
foot race and the Amgen Tour of California cycling road race; AEG Live, the
organization's live-entertainment division, is a collection of companies
dedicated to all aspects of live contemporary music performance, touring and a
variety of programming and multi-media production.
AEG is currently overseeing the development of L.A. LIVE, a 4 million square
foot / $2.5 billion downtown Los Angeles sports, residential & entertainment
district adjacent to STAPLES Center and the Los Angeles Convention Center
featuring the recently opened Club Nokia, a 2,300 capacity live music venue,
Nokia Theatre L.A. LIVE, a 7,100-seat live theatre, a 54-story, 1001-room
convention "headquarters" destination (featuring The Ritz Carlton and JW
Marriott hotels and 224 luxury condominiums - TheRitz Carlton Residences at
L.A. LIVE - all in a single tower) , the GRAMMY Museum, a 14-screen Regal
Cineplex, "broadcast" facilities for ESPN along with entertainment,
residential, restaurant and office space.
About Panasonic System Solutions Company
Panasonic System Solutions Company, Unit of Panasonic Corporation of North
America, is a world leader in professional electronics providing innovative
system solutions and integrated technology solutions for a wide range of
business applications including: industry leading i-Pro IP and analog video
surveillance solutions; imaging devices for the medical, industrial, and
entertainment industries; Stingray point-of-sale workstations and Attune
drive-thru communications systems for the quick-service and hospitality
industries; and large screen LED digital signage, digital sports coaching
systems. Based in Secaucus, NJ, Panasonic Corporation of North America is the
principal North American subsidiary of Panasonic Corporation (NYSE: PC) of
Japan.
EDITORIAL CONTACT
Sara Greenberg / LRG Marketing Michael Roth / AEG
845-358-1801 213-742-7155
sgreenberg@lrgmarketing.com mroth@aegworldwide.com
SOURCE Panasonic System Solutions Company
Sara Greenberg of LRG Marketing, +1-845-358-1801, sgreenberg@lrgmarketing.com;
or Michael Roth of AEG, +1-213-742-7155, mroth@aegworldwide.com
