The Game Factory Snatches Rubik's Cube for the Nintendo DS(TM) and Wii(TM) Systems and Secures Licensing Agreement with Seven Towns Limited
New 3D Puzzle Games Allow Players to Step 'Inside' the Iconic
Rubik's Cube
SANTA MONICA, Calif.--(Business Wire)--
The Game Factory, an international publisher of family-friendly
and casual videogames, today announced it has signed a licensing
agreement with Seven Towns Limited to publish Rubik's World, a 3D
puzzle game experience for the Nintendo Wii(TM) and DS(TM) systems,
both inspired by the Rubik's Cube.
"The Rubik's Cube is one of the most well known icons in the
gaming and entertainment industry," said Henrik Mathiasen, president
of the Game Factory. "We're honored that Seven Towns Limited has
chosen us to take the Rubik's experience to the next level with
Rubik's World. We feel confident that we have created a concept for
the whole family that is innovative, challenging and addictive,
offering a new twist in the puzzle genre while keeping the Rubik's
Cube core values alive."
"We're pleased to be working with the Game Factory to enhance the
Rubik's brand with Rubik's World," said David Hedley Jones, for Seven
Towns Limited, a London-based company that has introduced hundreds of
successful original games and toys throughout the world in the past 35
years. "We're confident that everybody will enjoy this video game
experience."
Step Inside the Cube' with Rubik's World
For those who have always wondered what the inside of a Rubik's
Cube looks like, the Game Factory will deliver Rubik's World in the
Fall of 2008. Designed for players aged eight and older, this
otherworldly game will look and play like no other game on the market.
A collection of extremely addictive, easy-to-play puzzle games will
increase in difficulty as the player delves deeper into this 3D world.
Each version of Rubik's World will host its own unique and original
series of games. Players will test their brainpower by constructing 3D
shapes and objects, navigating through mazes and even creating their
own soundtracks. The DS(TM) version will allow players to connect to a
community of Rubik's World enthusiasts through the platform's wireless
connection. The Wii(TM) version accommodates up to four players and
will feature an online message board.
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Rubik's World for the Nintendo Wii(TM) and DS(TM) Quick Facts:
Release Date: Fall 2008
Platform: Nintendo Wii(TM) and DS(TM)
Rating RP
Developer: Two Tribes
Publisher: The Game Factory
Suggested Retail Price: $39.99 for the Wii(TM)
$29.99 for the DS(TM)
Genre Puzzle
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About THE GAME FACTORY
The Game Factory, trading as The American Game Factory, Inc in
North America, is an international publisher of family-friendly and
casual video and computer games, many based on leading international
children's characters. It is a subsidiary of the K.E. Mathiasen Group
A/S, the largest Nordic company within children's licenses and
spanning many different product categories such as: Apparel, toys,
candy, home furnishing and games. For more corporate and product
information, please visit www.gamefactorygames.com.
Rubik's Cube Facts
In 1980, the Rubik's Cube was launched on an unsuspecting world
with a Hollywood party hosted by the "other" famous Hungarian, Zsa Zsa
Gabor. Little did anyone know it would become the world's
biggest-selling puzzle. Today it looks the same, it works the same and
it's still incredibly popular. So iconic did the puzzle become that it
earned a place in New York's Museum of Modern Art, and its own entry
in the Oxford English Dictionary; not to mention worldwide sales
exceeding 300 million copies. Rubik's Cube has featured in major
movies, ad campaigns, generated huge sales of T-shirts and apparel,
been used as an iconic image for lottery games and scratch cards and
along with the brand's other 3D twisting puzzles still generates a
huge amount of public interest, recognition and affection.
The Game Factory
Damien Sarrazin, 310-394-5392
damien.sarrazin@gamefactorygames.com
or
R/West
Heather Stammer, 503-223-5443
heathers@r-west.com
Copyright Business Wire 2008
