Chick-fil-A Will Give Away Free Year's Supply to First 100 in Line
LAUDERHILL, Fla., Jan. 5 /PRNewswire/ -- Chick-fil-A(R) will reward those
willing to wait in line for Lauderhill's first stand-alone Chick-fil-A
restaurant located at 8190 W. Commercial Blvd. on Jan. 8 by giving away
$26,000 in free Chick-fil-A food to the first 100 adults in line that morning.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020219/CHICKFILALOGO )
A one-year supply of free Chick-fil-A(R) Meals (52 coupons) will be
awarded to each of the first 100 adults, age 18 and older with identification,
at the new restaurant. The line can begin forming up to 24 hours prior to the
opening, with the prizes being given away on Jan. 8 sometime between 6 a.m.
and 6:30 a.m. The restaurant will open afterward.
The First 100 Fans promotion was launched in 2003 to mark the opening of
the chain's first stand-alone restaurant in Arizona. Five years later, the
event continues to draw Chick-fil-A raving fans from all over the country.
"When we started the First 100 Fans promotion we were stunned when someone
arrived 18 hours in advance and asked where he could wait in line," said
Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of
openings. "Five years later, we've given away more than $8.5 million in free
Chick-fil-A food across the country to raving fans who've braved snow, wind,
rain and triple-digit temperatures to help us celebrate the opening of each
new Chick-fil-A."
Javier Laguna has been selected as the franchised Operator of the new
Chick-fil-A which will employ approximately 65 team members. A Chick-fil-A
veteran of eight years, Laguna has operated the Chick-fil-A at Broward Mall
since 2006 and will relocate to operate the new Lauderhill restaurant.
"Since its first chain restaurant opened more than 40 years ago,
Chick-fil-A has become synonymous with freshly prepared food and 'my pleasure'
customer service," said Laguna. "My team and I are eager to continue that
legacy at Lauderhill's first stand-alone location."
The Chick-fil-A in Lauderhill will be open Monday through Saturday from
6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m. The new
location features a 3,921 square-foot interior that seats 104, an indoor play
area for children and a drive-thru.
Chick-fil-A recently announced it has eliminated artificial trans fat from
its entire menu and is among the first national quick-service restaurant
chains to offer a complete menu -- from entrees down to condiments -- with
zero grams of trans fat.
The menu at the new restaurant also will include several enhancements
rolled out chain wide in May. These include a new Chick-fil-A(R) Chargrilled
and Fruit Salad with Harvest Nut Granola topping,
Chick-fil-A Chick-n-Strips(R) that are 50 percent larger than the previous
offerings and are complemented by a new proprietary dipping sauce called
Chick-fil-A Sauce(TM), Chick-fil-A(R) Chicken Salad Sandwich served on a new
premium wheatberry bread with green leaf lettuce, and Cool Wraps selections
come in a new multi-grain flatbread.
About Chick-fil-A, Inc.
Truett Cathy developed the original Chick-fil-A boneless breast of chicken
sandwich in his 24-hour Dwarf House(R) diner near Atlanta in the early 1960s,
opening his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967.
The chain has grown to more than 1,422 locations in 37 states and Washington,
D.C. Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007,
resulting in a 16.09 percent increase over the chain's 2006 performance and
included an 8.47 percent same-store sales increase. It is the 40th consecutive
year of sales growth for the chain which plans to add 88 locations this year,
including 70 stand-alone restaurants. Information about Chick-fil-A is
available on the chain's website, located at www.chick-fil-a.com .
SOURCE Chick-fil-A, Inc.
Brenda Green of Chick-fil-A, Inc., +1-404-765-8064,
brenda.green@chick-fil-a.com; or Julie Bowcutt of CP Communications Inc.,
+1-770-789-8973, julie.bowcutt@cpcommunicationsinc.com
