Zhena's Gypsy Tea Names Former Rachel's Organics Executive as Chief Financial
Officer
OJAI, Calif., Jan. 5 /PRNewswire/ -- Zhena's Gypsy Tea, a brand recognized
for fostering the growth of the Fair Trade, organic movement announced today
that Don Gaidano has joined the specialty tea company as its COO/CFO. Don is
the former CEO of Rachel's Organics UK, Vice President of International/CFO of
Horizon Organic Dairy, and Vice President of European Business Development of
White Wave Foods (Dean Foods).
"We are very pleased to have someone with Don's depth of industry
knowledge and expertise as a part of our team," stated Zhena Muzyka, company
founder and CEO. "His solid track record of developing strong businesses
focused on profitable growth will be a tremendous asset to our goal of
building a successful and enduring brand."
Gaidano's proven track record includes the rapid growth of the
women-centric Rachel's brand from $7mm to $100mm, along with being an integral
part of taking the Horizon Organic brand through an IPO.
"There are similarities in the Rachel's and Zhena's brands in regards to
having women founders and women's target markets. In specialty tea, where an
estimated 88% of purchases are made by women, having successfully stewarded
the rapid growth of a woman's brand before gives me great confidence we will
be successful with Zhena's," said Gaidano.
"I am very excited about the opportunity to put my range of experience and
perspective to work and play a role in the strategy of this remarkable fast
growing brand," said Gaidano.
About Zhena's Gypsy Tea
Headquartered in Ojai, California, is a pro-active purpose based brand,
whose goal it is to make a difference in people's lives by offering only
premium teas that benefit consumer's health and the health of the planet. A
socially responsible business with a commitment to improve the social,
economical and environmental well-being of the world through its offerings of
prized and exquisite Fair Trade and organic teas and herbs; the company works
toward social justice, humanitarian causes and sustainable business. To learn
more/ 800.448.0803 http://www.gypsytea.com
SOURCE Zhena's Gypsy Tea
Jaime Dorsey of Zhena's Gypsy Tea, +1-805-646-1996, ext. 104, pr@gypsytea.com
