SAN DIEGO--(Business Wire)--
Brickfish, the social media advertising network, today announced the addition of
Becky Carroll as Director of Social Media. Carroll will lead all aspects of
social media marketing, including audience engagement and loyalty initiatives,
social media outreach, and thought leadership.
"As a social media expert and customer loyalty advocate, Becky understands the
intimate relationships brands must build with their consumers in order to gain
their loyalty," said Nichole Goodyear, president/CEO and co-founder of
Brickfish. "By establishing Brickfish as a leader in the social media and
user-generated-content advertising space, it was imperative the role be filled
with someone on the cutting edge of online relationship building."
Before joining Brickfish, Carroll was the president and founder of Petra
Consulting Group, a management consultancy focused on creating "wow" customer
experiences. Carroll also served as a senior consultant for Peppers and Rogers
Group, spent 14 years at Hewlett Packard, most recently as the director of
marketing for the UK and Ireland, and began her career at NASA/Ames Research
Center. Carroll`s clients have included several Fortune 100 companies such as
Electronic Arts, HP, Fujitsu and Ford. Carroll holds a Bachelor of Science
degree in electrical engineering/computer science from the University of
California Berkeley and a Masters Degree in Business Administration in marketing
management from California State University East Bay.
Brickfish social media campaigns enable brands and agencies to launch online
marketing campaigns that get consumers engaged in a meaningful brand dialogue.
Consumers create exciting, personalized brand-focused user-generated content
(UGC) and then virally share the campaign and their content with their vast
social networks via widgets, blogs, IM, email and more. Campaign participants
interact with the brand campaign in a variety of ways that include creating,
reviewing, sharing, voting upon, and watching brand-relevant content. This
powerful viral marketing vehicle generates extensive brand awareness,
engagement, reach and results.
For more information about Brickfish, please visit www.Brickfish.com/company.
About Brickfish
Brickfish, a leading social media advertising network, enables brand advertisers
to reach their target audience on the social Web through viral marketing
campaigns that engage consumers in a meaningful brand dialogue. Consumers create
exciting, personalized brand-focused user-generated content (UGC) and then
virally share the campaign and their content with their vast social networks via
widgets, blogs, IM and hundreds more. Additional campaign participants interact
with the brand by creating, reviewing, sharing, voting upon, and watching
brand-relevant content. All of these brand engagements are tracked with
patent-pending Viral Map and Geo View technologies, which provide detailed data
on the reach, engagement, and viral activity of each campaign across the Web and
geographically. Brickfish uses an exclusive Cost Per Engagement (CPE) model for
pricing and measuring consumer participation in online advertising campaigns.
Brickfish has launched more than 250 successful campaigns for some of the
world`s premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The
North Face, Intuit, Qualcomm, and more.
Brickfish
Ashley Futak, 858-587-2530 ext. 421
Ashley.Futak@Brickfish.com
Copyright Business Wire 2009
