Standard Operating Procedures for the Busiest Shopping Day of the Season
--(Business Wire)--
Best Buy (NYSE:BBY):
WHAT: Media Interview and Photo Opportunity -- Safety and Black Friday
The safety of our customers and employees is our biggest priority on Black
Friday. That focus has helped Best Buy execute safe and successful Black Friday
shopping events for the last 40 years.
We have a best-in-class standard operating procedure that includes the
following:
* A ticketing process for door-busters on Black Friday morning. Tickets are
distributed between 2 a.m. - 4 a.m. on Black Friday morning, guaranteeing
customers who arrive early will receive the door-buster promotion.
* Dress rehearsals and preparation meetings for all Best Buy employees to get
ready for the Black Friday shopping spirit. Employees are trained on the latest
technology and entertainment services to help customers make smart purchases.
* Distributing maps in line to ensure customers are familiar with the layout of
the store. Popular items are also marked by colored balloons that are easily
recognizable throughout the store.
* Staffing the store with extra Blue Shirt employees.
We are happy to make our store employees available to members of the media to
talk about our plans for Black Friday 2009 or to participate in the dress
rehearsals.
WHERE: Your local Best Buy Store,
http://www.bestbuy.com/site/olspage.jsp?id=cat12090&type=page
Please note that Best Buy has an "open-door" media policy effective Nov 2, 2009
until January 2, 2010.This means that members of the media can visit their local
Best Buy store and conduct holiday-related interviews with only manager level
approval.
About Best Buy
With operations in the United States, Canada, Europe, China and Mexico, Best Buy
is a multinational retailer of technology and entertainment products and
services with a commitment to growth and innovation. The Best Buy family of
brands and partnerships collectively generates more than $45 billion in annual
revenue and includes brands such as Best Buy; Audiovisions; The Carphone
Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video;
Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000
employees apply their talents to help bring the benefits of these brands to life
for customers through retail locations, multiple call centers and Web sites,
in-home solutions, product delivery and activities in our communities. Community
partnership is central to the way we do business at Best Buy. In fiscal 2009, we
donated a combined $33.4 million to improve the vitality of the communities
where our employees and customers live and work. For more information about Best
Buy, visit www.bestbuy.com.
Best Buy
Best Buy Media Relations, 612-292-NEWS
Copyright Business Wire 2009
