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The Echo Nest and MOG Partner to Offer Deep Music Discovery in MOG All Access

Tue Nov 3, 2009 7:01am EST
SOMERVILLE, Mass. and BERKELEY, Calif., Nov. 3 /PRNewswire/ -- The Echo Nest
announced today that its music intelligence platform will service MOG's All
Access music offering, scheduled to launch by Thanksgiving 2009.

The Echo Nest powers smarter music applications with a one-of-a-kind machine
learning platform that listens to and reads about music all over the web to
enable better music search, recommendation and interactivity.  According to
David Hyman, CEO of MOG, "MOG All Access will use Echo Nest in combination
with other tools to create a revolutionary listening experience that will
forever change how you discover music."

Jim Lucchese, CEO of The Echo Nest, said, "MOG is making use of The Echo
Nest's music intelligence platform in some very creative ways. We're fired up
to help MOG deliver such a great online music experience."

About The Echo Nest
The Echo Nest helps online music companies make connections between people and
their music more meaningful through a one-of-a-kind machine learning platform
that automatically:

    --  Understands Music Content, automatically listening to every song on
the
        web to extract musical attributes and understand every song the same
way
        a musician would describe it (i.e., "swing groove, tempo of 100 BPM,
4/4
        time, key of Bb, mezzo piano").
    --  Understands Music Consumers, crawling the music web to understand what
        the entire online world is saying about every artist, album and song
in
        real time.

    --  Learns Music Trends, analyzing online music behavior to understand
        online buzz and predict new music trends.


The company is co-founded by two MIT Media Lab PhDs, Brian Whitman and Tristan
Jehan. The Echo Nest's is a three-time National Science Foundation SBIR grant
winner and is funded by Commonwealth Capital Ventures, Argos Management and
experienced angel investors, including a co-founder of the MIT Media Lab.  For
more information, please visit www.echonest.com.

About MOG
MOG -- http://mog.com/ -- is the place to get the music content you crave.
With thousands of contributions from music lovers and the top 800 music blogs
that make up our network, MOG generates over 6,000 music blog posts per week,
all hand-curated to deliver the web's best daily music newspaper. MOG makes it
easy to dig deep and find up-to-date information on your favorite artist,
album, or song by searching our archive of hundreds of thousands of blog
posts. In November 2009, MOG will launch MOG All Access, an innovative new
digital music service for North America.  Sign up for MOG and get personalized
music recommendations and blog posts designed and chosen just for you.
Subscribe to your favorite artist on MOG and get instant updates. And if
you've got something to say, come say it where 10 million music lovers per
month will hear you.

SOURCE  The Echo Nest Corporation

Elissa Barrett of The Echo Nest, +1-617-628-0233 x43, press@echonest.com, or
Marni Greenberg of Sparkpr for MOG, +1-415-321-1879, mog@sparkpr.com, or
Tiffany Spencer of MOG, +1-310-795-1806, tiffanylynnspencer@gmail.com



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