New seasonal flavor available only for a limited time
ATLANTA, Oct. 26 /PRNewswire/ -- Pretzelmaker(®) announced today that the
Company is introducing a new pretzel flavor for fall - Pumpkin Spice.
Available for a limited time, the specialty pretzel is topped with a crunchy
pumpkin spice blend with caramel sauce either drizzled over the top or served
on the side. Pretzelmaker is managed by NexCen Franchise Management, Inc., a
subsidiary of NexCen Brands, Inc.
The new pretzel flavor took several months to develop and test in NexCen
Franchise Management's research and development facility in Atlanta. According
to Michael Curtis, vice president of plant operations and head of NexCen's
Research & Development department, the flavor, inspired by a family recipe for
pumpkin pie with melted caramels on top, is the latest in a line of innovative
flavors and products from the brand.
"From an innovation perspective, autumn offers some of the most unique and
complimentary flavors," said Curtis. "Our team is constantly examining ways to
bring fresh, seasonal tastes to our customers. The new Pumpkin Spice pretzel
is the perfect warm treat for cooler weather."
Pretzelmaker currently offers a variety of pretzel flavors including Original,
Parmesan, Garlic and Ranch, among others, and specialty pretzels such as Iced
Cinnamon Swirl, complimented by a selection of sweet and savory dipping
sauces.
About Pretzelmaker(®) & Pretzel Time(®) (www.pretzelmaker.com)
Pretzelmaker / Pretzel Time are franchised concepts that specialize in
offering hand-rolled soft pretzels, innovative soft pretzel products, dipping
sauces and beverages. The brands were founded independently of each other in
1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen
Brands in 2007. Beginning in April of 2009, NexCen initiated the consolidation
of the two brands, which will result in the new Pretzelmaker. Long recognized
as innovators in their industry, the brands are credited with inventing the
popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker /
Pretzel Time is the second largest soft pretzel franchise in the U.S. with
over 360 stores worldwide.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on
franchising. It owns a portfolio of franchise brands that includes two retail
franchise concepts: TAF(TM) and Shoebox New York®, as well as five quick
service restaurant (QSR) franchise concepts: Great American Cookies®,
MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The
brands are managed by NexCen Franchise Management, Inc., a subsidiary of
NexCen Brands.
Contacts:
Steven Rice Jacob Hawkins
Ogilvy Public Relations Ogilvy Public Relations
404.881.2317 404.881.2339
steven.rice@ogilvypr.com jacob.hawkins@ogilvypr.com
SOURCE NexCen Brands, Inc.
Steven Rice, Ogilvy Public Relations, +1-404-881-2317,
steven.rice@ogilvypr.com, or Jacob Hawkins, Ogilvy Public Relations,
+1-404-881-2339, jacob.hawkins@ogilvypr.com
