DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/f5a939/global_digital_eco) has
announced the addition of the "Global Digital Economy - E-Commerce & M-Commerce
Trends & Statistics" report to their offering.
This annual report offers a wealth of information on the worldwide development
of digital economy in terms of e-commerce and m-commerce. It offers analyses,
statistics, forecasts and key trends for the e-payment, e-banking, m-payment and
m-banking services. It provides insight into the most popular online and mobile
content and services. An overview of advertising and marketing using digital
media is also provided. Regional information on developments in North America,
Latin America, Europe, Middle East, Africa and Asia Pacific are also provided.
Subjects covered include:
* Key elements of the digital economy;
* Global e-commerce, e-payment and e-banking market overview and statistics;
* Key online services and statistics;
* Global m-commerce, m-payment and m-banking market overview and statistics;
* Key mobile content and services;
* Digital media marketing and advertising;
* Brief regional overviews.
This report provides a valuable insight into the developments taking place in
the digital economy in terms of e-commerce and m-commerce. It includes
information and broad global market statistics for the e-commerce, e-payment,
e-banking sectors as well as the m-commerce, m-payment and m-banking sectors.
The report also includes brief case studies on some of the key markets
identified for future growth such as the USA, China and Africa. Regional
information on developments in North America, Latin America, Europe, Middle
East, Africa and Asia Pacific are also included. Key highlights:
* PayPal is still by far the most popular online payment system worldwide, with
around 45% of its customers based outside of the US. Other interesting models
are also emerging such as Twitter's TwitPay.
* It is expected that PayPal will contribute around a third of eBay's overall
revenue in 2009.
* China now has more Internet users than the USA and these two markets, among
others, now offer significant opportunities for those operating in the
e-commerce space.
* In most global markets, online travel has been one of the most successful
e-commerce categories.
Online travel sector market summary:
* Travel has been one of the largest and most competitive online sectors for at
least a decade;
* There is evidence that the economic downturn has impacted upon online travel
spending by at least 10% as consumers and businesses reign in spending;
* The longer term prospects for the sector still remain strong and while
consumers may be spending less, traffic to online travel services remains
steady;
* Over $110 billion is expected to be spent on online travel in the US in 2009;
* Online travel is also the most popular online service in Asia Pacific, with
more growth expected for the region, particularly China, India, Singapore and
Japan;
* Travel websites are evolving from offering simple online bookings to
incorporating online video tours, niche destinations, customised alerts and
direct customer assistance;
* Traffic from social networking sites to travel sites is growing and there may
be potential opportunities for travel sites to leverage social networks further;
* The travel industry is also turning its attention to mobile devices as a
platform for marketing, booking and paying for travel.
* E-commerce security concerns continue to persist with many consumers still
reluctant to impart credit card information over the Internet and mobile
devices.
* The developing markets of Kenya, Philippines and India are currently driving
developments for micro-credits and micro-payments and it won't be long before
these models start arriving in the developed markets as well.
* Mobile banking also found its initial success in the developing world where
financial services are poor. The sector was also stimulated by the high charges
which banks demanded for conventional money transactions. In coming years,
growth will also come from mature markets as consumers turn to mobile phones as
an adjunct to popular online banking services.
* China's m-commerce market reached RMB1.3 billion ($163 million) in 2006 and is
forecast to reach RMB7.6 billion ($953 million) by 2010.
Data in this report is the latest available at the time of preparation and may
not be for the current year.
Key Topics Covered:
1. Key Elements Of The Digital Economy
2. E-Commerce Market Overview and Statistics
3. Online Content and Services
4. M-Commerce Market Overview and Statistics
5. Mobile Data Content and Services
6. Digital Media Advertising and Marketing
7. Regional Overviews
8. Glossary of Abbreviations
For more information visit
http://www.researchandmarkets.com/research/f5a939/global_digital_eco
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Copyright Business Wire 2009
