China's CCTV.com to Stream Live Coverage of 2008 Olympic Games via ViewCast
Technology
PLANO, Texas, Aug. 5 /PRNewswire-FirstCall/ -- CCTV.com, the online
division of China Central Television (CCTV), China's primary television
broadcaster, has deployed ViewCast's Osprey-530 digital video capture cards
with SimulStream(R) technology to enable live streaming of the 2008 Olympic
Games in Beijing to the CCTV.com Web site. A product of ViewCast Corporation
(OTC Bulletin Board: VCST), a leading global provider of audio and video
encoding communication products, the Osprey-530 cards are installed throughout
CCTV.com's broadcasting headquarters in downtown Beijing.
CCTV.com has been granted the exclusive rights to stream the Olympic
content by the International Olympic Committee. As a longtime user of
Osprey-530 cards for other mobile streaming applications, CCTV.com deployed
additional cards to be used primarily for streaming Olympic content to the
Web. Each Olympic event has its own dedicated Osprey-530 card, which takes the
live video feed from the broadcast and processes it for encoding in all of the
most common streaming formats for Internet and wireless users. The Osprey-530s
were supplied by EZY-Tech, a ViewCast master distributor for Hong Kong and the
mainland China.
"We have an excellent track record with the Osprey-530 cards, and CCTV.com
chose them for streaming the Olympics not only because of their reliability
and high performance, but also their ability to encode content in different
formats for a variety of mobile devices simultaneously," said Dennis Lee,
Managing Director of EZY-Tech.
The Osprey-530 is designed to be a comprehensive solution for the needs of
streaming media professionals. Its features include closed caption extraction
from analog and Serial Digital Interface (SDI) inputs, pre-processing of video
for inverse telecine and de-interlacing, and real-time bitmap overlay for
branding of video. ViewCast's Osprey(R) cards are ideal for delivering video
to any number of encoding formats such as Windows Media(R), Adobe(R) Flash(R),
H.264 and 3GPP in both narrowband and broadband streaming applications.
"The 2008 Olympic Games have been nicknamed 'The Broadband Olympics,' and
with good reason. Sports fans worldwide will be able to watch live coverage of
their favorite events from any location, and on a variety of mobile devices --
and advanced streaming technology makes it possible," said Gary J. Klembara,
ViewCast's senior vice president of sales. "Since the CCTV.com audience is so
huge -- one of the world's largest TV viewing audiences -- we're pleased with
the role ViewCast is playing to deliver all the action to such a significant
percentage of viewers."
About CCTV
China Central Television is the largest television broadcaster in Mainland
China and the world's largest network in terms of viewer numbers.
Organizationally, it is a sub-ministry of the People's Republic of China's
central government within the State Administration of Radio, Film, and
Television. CCTV holds the official rights to stream content from the 2008
Olympic Games to mobile device users in many parts of Asia. For more
information, visit http://www.cctv.com.
About EZY-Tech
EZY-Tech Company Limited is a renowned IT company in providing the most
comprehensive range of products and support services in video applications.
With over 15 years of experience, the company has been recognized as a leading
"Streaming Media Technology and Solution Provider" in the region. Basing in
Hong Kong, the company also has branch offices in major cities of China:
Beijing, Chengdu and Guangzhou. Visit http://www.ezytech.com for more
information.
About ViewCast Corporation
ViewCast designs, manufactures and markets high-quality encoding products
that enable users to capture, encode and brand audio/video content for live
(streaming) and video-on-demand (VOD) delivery over IP and mobile networks.
User-friendly encoder appliances include the Niagara(R) Pro and portable
Niagara GoStream(R) families -- all powered by their renowned Osprey(R) video
capture technology. ViewCast's software, including Niagara SCX(R), Niagara SCX
SDK and Osprey SimulStream(R), enhances Osprey and Niagara hardware to
configure multiple, simultaneous multi-format, multi-bitrate, multi-resolution
video streams. This array of tools empowers broadcasters, businesses, telcos
and government to expand their audience via Internet and mobile video.
http://www.viewcast.com
ViewCast, Osprey, Niagara, Niagara SCX, GoStream, SimulStream, and
EZStream are trademarks or registered trademarks of ViewCast Corporation or
its subsidiaries. All other trademarks appearing herein are the property of
their respective owners.
ViewCast Contact:
Jeff Kopang
Vice President of Marketing
Tel: +1 (972) 488-7200
E-mail: jeffk@viewcast.com
PR Agency Contact:
David Netz
Wall Street Communications
Tel: +1 (303) 329-0359
E-mail: dave@wallstcom.com
Investor Contact:
Dan Matsui
Allen & Caron
Tel: +1 (949) 474-4300
E-mail: d.matsui@allencaron.com
SOURCE ViewCast Corporation
Jeff Kopang, Vice President of Marketing of ViewCast Corporation,
+1-972-488-7200, jeffk@viewcast.com; or Media, David Netz of Wall Street
Communications, +1-303-329-0359, dave@wallstcom.com, or Investors, Dan Matsui
of Allen & Caron, +1-949-474-4300, d.matsui@allencaron.com, both for ViewCast
Corporation
