Mobile Widget Service With Ball-by-Ball Commentary, Real-Time
Scores, Schedules, Podcasts, Photos
SAN JOSE, Calif.--(Business Wire)--
Cricinfo, a leading global cricket portal, today announced the
launch of Cricinfo Mobicast - the first-ever full-fledged cricket
widget for Apple's iPhone.
iPhone users will now have access to Cricinfo's famous
ball-by-ball commentary and updates, Scorecard, match schedules, news,
photos and podcasts from experts such as Ian Chappell, Tony Greig and
Geoffrey Boycott. This service is offered by Cricinfo in association
with Plusmo, as a free service (standard data charges applicable,
based on the carrier's rate plan).
Cricinfo Mobicast Widget can be accessed at http://ci.plusmo.com.
"iPhone has already reached iconic status and we are thrilled to
be able to offer cricket fans among iPhone users this unique service,"
said Anil Nair of Cricinfo. "It is important for us to be as
accessible as possible to a global cricket audience. Our news, scores
and features will now be available across all major digital channels
and via mobile on all major mobile device platforms."
"Plusmo makes it possible to deliver personalized rich mobile
content experience through mobile widgets," said Krishna Vedati, CEO
of Plusmo. "Cricinfo's Mobicast service delivers on this promise to
die-hard Cricket fans by automatically - and conveniently - pushing
the latest cricket updates on the move. Mobicast on iPhone extends our
already successful partnership with Cricinfo."
The iPhone Mobicast widget offers a very intuitive experience to
the cricket fan. It features a live summary of all the games in
progress right upfront and a simple user interface allows users to
easily navigate and get one-click access to schedules, breaking news,
photos and Podcasts.
Apart from iPhones, Mobicast service is supported on all major
mobile device platforms, including off-the-shelf feature phones and
smartphones such as Symbian phones, RIM Blackberry devices, Windows
Mobile smartphones, Palm Treos and Pocket PC-enabled PDAs.
About Cricinfo
Cricinfo is a wholly owned subsidiary of ESPN Inc., the world's
leading multimedia sports Entertainment Company. Ranked number one in
all of its major markets, Cricinfo now reaches more than seven million
users every month. The site was founded in 1993, and its continuing
success is built on the combination of live ball-by-ball coverage of
all Test and one-day international matches, news and features written
by some of the world's best cricket writers, and in-depth statistics
on every one of the 3,000 international and 45,000 first class
cricketers to have played the game. The site's reach, authority and
brand recognition is unrivalled in the online cricket world. And
Cricinfo now reaches beyond the Internet - so that fans can get
Cricinfo content on mobile applications and on some of the world's
leading Internet portals.
About Plusmo
Plusmo is the leading mobile widget service provider. Plusmo
delivers standards-based mobile widgets that dramatically enhance the
mobile web experience for users. With a rich push-based user
experience, always-on access and personalization, Plusmo widgets
provide users with one-click access to exactly the information they
need, when they need it. Plusmo provides simple tools that enable
publishers, developers and end-users to create rich, interactive
widgets in minutes. Using these tools, over 20,000 publishers have
already "widgetized" their content for mobile phones, generating over
15 million mobile page-views per month. These services are currently
being delivered globally across 120+ operator networks. Plusmo is a
Silicon Valley-based venture-financed company.
To get Plusmo, visit http://plusmo.com from the web or your mobile
device. For more information, please visit www.plusmo.com.
Global Results Comms. (GRC)
Deirdre M. Sena / Valerie Christopherson
+1-949-608 0276
plusmo@globalresultspr.com
Copyright Business Wire 2008
