Actress/Author Wraps New York City Double Decker Bus and Uses It As Mobile
Forum for Foster Care Awareness Month
NEW YORK, May 5 /PRNewswire/ -- Emmy-nominated actress Victoria Rowell has
turned to Titan Worldwide, the world's largest privately held Out-of-Home
advertising company, to promote the paperback release of her best-selling
memoir "The Women Who Raised Me."
The book follows Ms. Rowell's journey through the foster care system and
pays homage to the women in her life that she called "mother." Her re-launch
coincides with National Foster Care Awareness month (May) where she hopes that
her book will shed light on the foster care system in the United States, where
over half a million children are currently in foster care.
Ms. Rowell is using 75 bus kings in New York City starting on April 28.
On May 8-9, Titan will wrap a double-decker Gray Line bus that Ms. Rowell will
use as a mobile bookstore. On the bus will be social workers and members of
the New York City Administration for Children's Services (ACS). The wrapped
bus will travel around Manhattan and will make stops in key locations for
people to meet Ms. Rowell and purchase her book -- including a stop at New
Alternatives for Children.
"We wanted to reach as many people as we could -- and what better way than
outfitting a New York City bus?" said Ms. Rowell. "Plus, the bus was so much
a part of my childhood. As an eight-year-old child, I used the bus to take me
from my home at the time in Maine to the Cambridge School of Ballet in
Massachusetts. That bus took me out of foster care and let me pursue my
dreams of becoming a dancer."
This promotion marks the first time that a Titan bus has been wrapped as a
traveling bookstore. Harlem-based bookseller Hue-Man will be working with Ms.
Rowell in outfitting the bus as a mobile bookstore.
"We are honored that Ms. Rowell chose Titan media to help spread her good
message," said Donald Allman, president and CEO, Titan Worldwide. "This is
something that she felt very passionately about and came to us with a very
specific list of needs. We worked with her to create a customized program
that we are confident will have the desired impact."
About Titan Worldwide
Titan Worldwide is a full service, global media company specializing in
Out-of-Home advertising. Founded in 2001 by advertising industry veterans
William Apfelbaum, Chairman, and Donald Allman, CEO, Titan Worldwide is the
premier advertising sales organization in the business.
Titan Worldwide provides sales, marketing, creative, research and
maintenance of advertising on bus, rail, bulletins, roadside billboards,
telephone kiosks, experiential opportunities, street banners, shopping malls,
supermarkets and trestles. It also leads the way in the development and
successful introduction of market-leading digital platforms. Titan Worldwide
furnishes global, national and local clients with creative media solutions in
the world's top markets including the United States (New York, New Jersey,
Boston, Chicago, Los Angeles, San Francisco, Philadelphia, Seattle and
Minneapolis/St. Paul), Canada, The Republic of Ireland and the United Kingdom.
This release is available on the KCSA Strategic Communications Web site at
www.kcsa.com.
Media Contacts:
Anne Donohoe / Christa Conte
KCSA Strategic Communications
212.896.1261 / 212.896.1238
adonohoe@kcsa.com / cconte@kcsa.com
SOURCE Titan Worldwide
Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, or Christa Conte,
+1-212-896-1238, cconte@kcsa.com, both of KCSA Strategic Communications for
Titan Worldwide
