ALISO VIEJO, Calif.--(Business Wire)--For the third consecutive year, Ketel One Vodka is the presenting
sponsor for GRAMMY(R)-nominated singer Michael Buble's 2008 United
States tour. Canada-native Buble is best known for his smash hit
"Home" and current hit "Everything." His new single "Lost" was
released to radio on December 26th. A leading ultra-premium imported
vodka and the flagship brand of Nolet Spirits, U.S.A., Ketel One will
support Michael Buble's tour in a number of ways.
As a part of its sponsorship, Ketel One will expose Buble fans to
its ultra-premium vodka with bars at each of the 45 confirmed tour
stops featuring signature Ketel One martinis and cocktails from
February 20 through May 10, 2008. Ketel One will also be mentioned in
all print and radio advertising supporting the tour and will host ten
meet-and-greet sessions with Michael Buble for its customers.
"Michael Buble is a class act who not only enjoys Ketel One Vodka,
but also shares our passion and commitment to excellence," said Carl
Nolet Jr., executive vice president of Nolet Spirits U.S.A. and an
11th generation Nolet family member. "We are pleased to support
Michael's tour and would also like to congratulate him on his recent
well-earned GRAMMY nominations."
Michael Buble received on December 6 two GRAMMY nominations for
Best Male Pop Vocal Performance for the single, "Everything" and Best
Traditional Pop Vocal Album for "Call Me Irresponsible." The 50th
Annual GRAMMY Awards will take place February 10, 2008 at the Staples
Center in Los Angeles.
This will be Buble's third major concert tour in the U.S. All of
the shows on the first leg of the 2008 tour sold out in record time.
The tour will kick off on February 20, 2008 at the Hard Rock Live in
Hollywood, Florida.
About Ketel One Vodka
For ten generations, the Nolet family has been distilling the
finest spirits using recipes perfected by Joannes Nolet and his
successors at the Nolet Distillery in Schiedam, Holland. Ketel One,
named after the original Distilleerketel #1, is made in small batches
using traditional copper pot stills, filtered through charcoal and
rested in tile lined tanks until perfect. This handcrafted approach
yields a vodka that possesses a refined elegance, distinctive
smoothness and unmatched quality. For more information on Ketel One
Vodka and to view step-by-step demonstrations for preparing ten
classic cocktails, visit Ketel One's website at www.KetelOne.com.
Nolet Spirits USA
Jim Riley, 949-448-5700
jriley@ketelone.com
or
Weber Shandwick
Britta Franson, 310-854-8249
bfranson@webershandwick.com
Copyright Business Wire 2008
