JupiterResearch Forecasts Spending on E-Mail Marketing Will Top $2 Billion by 2012; Consumer Experience of Spam Levels Off
NEW YORK--(Business Wire)--JupiterResearch, a leading authority on the impact of the Internet
and emerging consumer technologies on business, projects that e-mail
marketing spending will grow from $1.2 billion in 2007 to $2.1 billion
in 2012. Spending on retention e-mail will more than double during
that period and account for over half of total e-mail marketing
spending in 2012. Acquisition e-mail marketing will grow more somewhat
more slowly, with most spending in that category going toward
sponsorship (for example, ad-supported newsletters).
These figures are presented in a new JupiterResearch report, "US
E-mail Marketing Forecast, 2007 to 2012." The report also addresses
the future of spam, finding that while spam volumes will continue to
rise, the volume of spam messages reaching consumers will remain flat
over the next few years as a consequence of continued efforts by
Internet service providers (ISPs) to battle senders and use
progressive tactics to block billions of messages daily.
"E-mail service providers have done a solid job of standardizing
feedback loops with Internet service providers and are continuing to
make needed improvements in e-mail delivery," said David Daniels, Vice
President and Research Director at JupiterResearch. "This will create
better opportunities for e-mail marketing, although marketers will
have to work harder to remain relevant in their communications with
their intended audiences."
Embracing targeted e-mail tactics, marketers will increasingly
rely on enhanced e-mail application features and strategic services,
benefiting full-service agencies and self-service technology providers
alike. JupiterResearch will be releasing its e-mail service provider
(ESP) buyer's guide in the next 30 days. The report evaluates and
rates the major vendors in this space.
"The solid growth in spending on e-mail marketing is a testament
to the effectiveness of the channel," said David Schatsky, President
of JupiterResearch. "But the e-mail marketing landscape continues to
evolve and marketers have to stay current with best practices to
continue getting a good return on their investment."
The complete findings of this report are immediately available to
JupiterResearch clients online at www.jupiterresearch.com. For details
on JupiterResearch's methodology, visit
www.jupiterresearch.com/bin/item.pl/methodology or email
press@jupiterresearch.com to request a detailed methodology statement.
For additional information on this report or JupiterResearch's E-mail
Marketing research service, visit www.jupiterresearch.com or contact
Kieran Kelly, Senior Vice President of Global Sales and Client
Service, at 1-800-481-1212 or researchsales@jupiterresearch.com.
About JupiterResearch
JupiterResearch provides unbiased research, analysis and advice,
backed by proprietary data, to help companies profit from the impact
of the Internet and emerging consumer technologies on their business.
The company helps online businesses make critical decisions about
technology selection, spending, staffing, and Web site effectiveness;
advises consumer-facing companies with online advertising, marketing,
and customer service strategies to understand, attract, convert and
retain customers; and guides technology vendors and service providers
on market opportunity, positioning, product definition, and pricing.
JupiterResearch is headquartered in New York City and has offices
throughout the US and Europe. For more information, visit
www.jupiterresearch.com.
For JupiterResearch
Jennifer Fiorentino or Pete Arnold, 781-239-1030
press@jupiterresearch.com
Copyright Business Wire 2008
